Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY
3.1 Market Overview


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shaving Products
5.1.1.1 Pre-shave
5.1.1.1.1 Shaving Cream
5.1.1.1.2 Pre-shave Oil
5.1.1.1.3 Shaving Soap
5.1.1.1.4 Others
5.1.1.2 Post-shave
5.1.1.2.1 After-shave
5.1.1.2.2 Balms
5.1.1.2.3 Others
5.1.2 Razors and blades
5.2 By Distribution Channel
5.2.1 Specialty Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Unilever PLC
6.4.2 Shiseido Co.,Ltd.
6.4.3 The Procter & Gamble Company
6.4.4 Baxter of California
6.4.5 Omorovicza Cosmetics Limited
6.4.6 Malin + Goetz
6.4.7 Anthony Brands
6.4.8 Beiersdorf AG


7 MARKET OPPORTUNITIES AND FUTURE TRENDS