Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY
3.1 Market Overview


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shaving Products
5.1.1.1 Pre-shave
5.1.1.1.1 Shaving Cream
5.1.1.1.2 Pre-shave Oil
5.1.1.1.3 Shaving Soap
5.1.1.1.4 Others
5.1.1.2 Post-shave
5.1.1.2.1 After-shave
5.1.1.2.2 Balms
5.1.1.2.3 Others
5.1.2 Razors and blades
5.2 By Distribution Channel
5.2.1 Specialty Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 Europe
5.3.1.1 United Kingdom
5.3.1.2 France
5.3.1.3 Germany
5.3.1.4 Spain
5.3.1.5 Russia
5.3.1.6 Italy
5.3.1.7 Rest of Europe


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Beiersdorf AG
6.4.2 The Procter & Gamble Company
6.4.3 Shiseido Co.,Ltd.
6.4.4 Aesop
6.4.5 Anthony Brands
6.4.6 Malin + Goetz
6.4.7 Omorovicza Cosmetics Limited
6.4.8 Baxter of California
6.4.9 Hans-Jurgen Muller GmbH & Co KG


7 MARKET OPPORTUNITIES AND FUTURE TRENDS