Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Ready-to-drink Products
5.1.2 Nutritional Bars
5.1.3 Powdered Supplements
5.1.4 Other Product Types
5.2 By Distribution Channel
5.2.1 Convenience Stores
5.2.2 Supermarkets/Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 By Country
5.3.1 South Africa
5.3.2 United Arab Emirates
5.3.3 Saudi Arabia
5.3.4 Nigeria
5.3.5 Rest of Middle East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Abbott Laboratories
6.4.2 The Hut.com Limited (Myprotein)
6.4.3 Organo Gold Africa (Pty) Ltd.
6.4.4 Mannatech, Incorporated
6.4.5 Evolve Nutrition
6.4.6 Nutritech
6.4.7 Futurelife
6.4.8 Nestle SA


7 MARKET OPPORTUNITIES AND FUTURE TRENDS