Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Black Tea
5.1.2 Green Tea
5.1.3 Herbal Tea
5.1.4 Oolong Tea
5.1.5 Other Product Types
5.2 By Packaging Format
5.2.1 Bags
5.2.2 Loose
5.3 By Distribution Channel
5.3.1 Supermarket/ Hypermarket
5.3.2 Convenience Stores
5.3.3 Online Stores
5.3.4 Others
5.4 Geography
5.4.1 India
5.4.2 China
5.4.3 Japan
5.4.4 Australia
5.4.5 Rest of Asia-Pacific


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Organic India
6.4.2 Tata Group
6.4.3 Unilever
6.4.4 The Hain Celestial Group, Inc.
6.4.5 Madura Tea Estates
6.4.6 Orgse Tea
6.4.7 Golden Moon Tea
6.4.8 Assamica Agro


7 MARKET OPPORTUNITIES AND FUTURE TRENDS