Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Cereal Bar
5.1.1.1 Granola/Muesli Bars
5.1.1.2 Other Cereal Bars
5.1.2 Energy Bar
5.1.3 Other Snack Bars
5.2 By Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Online Stores
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3 By Countires
5.3.1 Indonesia
5.3.2 Malaysia
5.3.3 Myanmar
5.3.4 Philippines
5.3.5 Singapore
5.3.6 Thailand
5.3.7 Vietnam
5.3.8 Rest of South East Asia


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 GRANOVA
6.4.2 Clif Bar & Company
6.4.3 KIND LLC
6.4.4 General Mills, Inc.
6.4.5 Kellogg Company
6.4.6 General Nutrition Centers, Inc.
6.4.7 Nesle SA
6.4.8 PRISTINE (Yogood)
6.4.9 The Hut.com Limited (Myprotein)
6.4.10 Amway Corp.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS