Table of Content

1 INTRODUCTION
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Sprays
5.1.2 Roll-On
5.1.3 Stick
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retail Stores
5.2.4 Drug Stores/Pharmacies
5.2.5 Online Retail Stores
5.2.6 Others
5.3 By Geography
5.3.1 South Africa
5.3.2 Saudi Arabia
5.3.3 Rest of Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 Beiersdorf AG
6.3.3 The Body Shop South International Plc
6.3.4 Bath & Body Works Direct, Inc.
6.3.5 SA Designer Parfums Ltd
6.3.6 Church & Dwight Co., Inc.
6.3.7 Maramii
6.3.8 New Avon Company


7 MARKET OPPORTUNITIES AND FUTURE TRENDS