Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY
3.1 Market Overview


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 RTD
5.1.2 Powder
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Specialty Stores/Health Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Others


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 PepsiCo Inc.
6.4.3 Glanbia plc
6.4.4 Abbott Nutrition
6.4.5 Energy Lab Nutrition
6.4.6 Kill Cliff
6.4.7 Danone SA
6.4.8 Fluid Sports Nutrition


7 MARKET OPPORTUNITIES AND FUTURE TRENDS