Table of Content

1 INTRODUCTION
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Vitamin
5.1.2 Protein
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Others
5.3 By Geography
5.3.1 China
5.3.2 Japan
5.3.3 Australia
5.3.4 India
5.3.5 Rest of Asia-Pacific


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 The Coca-Cola Company
6.3.2 Nestle SA
6.3.3 Danone SA
6.3.4 Veda Beverages Private Limited
6.3.5 Malaki
6.3.6 Suntory Beverage & Food Limited
6.3.7 BODIEZ
6.3.8 PepsiCo, Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS