Table of Content

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Hair Gel
5.1.2 Hair Mousse & Hairspray
5.1.3 Styling Creams and Waxes
5.1.4 Other Styling Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail Stores
5.2.5 Others
5.3 By Geography
5.3.1 Brazil
5.3.2 Argentina
5.3.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 L’Oreal SA
6.3.2 Procter & Gamble
6.3.3 Unilever
6.3.4 Revlon Inc
6.3.5 Henkel Corporation
6.3.6 John Paul Mitchell Systems
6.3.7 Conair Corporation (Aquage)
6.3.8 Vogue International LLC.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS