Table of Content

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Regular Conditioner
5.1.2 Deep Conditioner
5.2 By Application
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Specialist Retailers
5.2.5 Pharmacies/Drug Stores
5.2.6 Others
5.3 By Country
5.3.1 United States
5.3.2 Canada
5.3.3 Canada
5.3.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble
6.4.2 L’Oreal S.A.
6.4.3 Unilever
6.4.4 Amway
6.4.5 Estee Lauder Inc.
6.4.6 Johnson & Johnson
6.4.7 Kao Corporation


7 MARKET OPPORTUNITIES AND FUTURE TRENDS