Table of Content

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Flavor
5.1.1 Spearmint
5.1.2 Peppermint
5.1.3 Fruit Flavor
5.1.4 Original Bubble Gum
5.2 By Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
5.2.5 Others
5.3 By Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Perfetti Van Melle Group B.V.
6.3.2 Mondelez International, Inc.
6.3.3 Mars, Incorporated
6.3.4 The Hershey Company
6.3.5 Lotte Corporation
6.3.6 Ferrero SpA
6.3.7 Glee Gum
6.3.8 The PUR Company Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS