Table of Content

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Facial Makeup
5.1.2 Eye Makeup
5.1.3 Nail Makeup
5.1.4 Lip Makeup
5.1.5 Hair Color Products
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Specialty Stores
5.2.3 Online Retailers
5.2.4 Others


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Maybelline New York
6.3.2 Avon Products Inc
6.3.3 Oriflame Cosmetics SA
6.3.4 Revlon, Inc.
6.3.5 L’Oreal Group
6.3.6 Estee Lauder Inc.
6.3.7 Shiseido Company,Limited
6.3.8 Unilever PLC


7 MARKET OPPORTUNITIES AND FUTURE TRENDS