Table of Content

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Pharmacies & Health Stores
5.1.2 Convenience Stores
5.1.3 Hypermarkets/Supermarkets
5.1.4 Online Channels
5.1.5 Other distribution channels


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Kraft Heinz Company
6.3.2 Nuun Canada
6.3.3 Nestle SA
6.3.4 The Coca-Cola Company
6.3.5 PepsiCo Inc.
6.3.6 Wisdom Natural Brands


7 MARKET OPPORTUNITIES AND FUTURE TRENDS