Table of Content

1 INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Green Tea
5.1.2 Black Tea
5.1.3 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Others
5.3 By Geography
5.3.1 South Africa
5.3.2 Nigeria
5.3.3 Egypt
5.3.4 Rest of Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 BOS Brands
6.3.3 The Coca-Cola Company
6.3.4 San Benedetto S.p.A.
6.3.5 Kenya Tea Packers Limited


7 MARKET OPPORTUNITIES AND FUTURE TRENDS