Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Hair Loss Treatment Products
5.1.4 Hair Colorants
5.1.5 Hair Styling Products
5.1.6 Perms and Relaxants
5.2 By Distribution Channel
5.2.1 Supermarket/ Hypermarket
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Pharmacies/ Drug Stores
5.2.5 Online Channels
5.2.6 Other Distribution Channels
5.3 By Country
5.3.1 Brazil
5.3.2 Mexico
5.3.3 Argentina
5.3.4 Colombia
5.3.5 Rest of Latin America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Positioning of the Players
6.4 Company Profiles
6.4.1 Unilever
6.4.2 Procter & Gamble
6.4.3 L’Oreal S.A.
6.4.4 Henkel AG & Company, KGaA
6.4.5 Johnson & Johnson
6.4.6 GENOMMALAB MEXICO
6.4.7 COTY INC.
6.4.8 Santiago Saenz S.A.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS