Table of Content

1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION
5.1 Animal Type
5.1.1 Dogs
5.1.2 Cats
5.1.3 Other Animals
5.2 Product Type
5.2.1 Dry Pet Food
5.2.2 Wet Pet Food
5.2.3 Veterinary Diets
5.2.4 Treats and Snacks
5.2.5 Other Product Types
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Channels
5.3.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Colgate-Palmolive (Hill's Pet Nutrition Inc)
6.3.4 United Petfood
6.3.5 Diamond Pet Foods
6.3.6 Blue Buffalo Co. Ltd
6.3.7 Wellness Pet LLC
6.3.8 Archer Daniels Midland
6.3.9 The J. M. Smucker Company (big Heart Pet Food Brand)
6.3.10 Sunshine Mills