Table of Content


1 INTRODUCTION
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Whole-Bean
5.1.2 Ground Coffee
5.1.3 Instant Coffee
5.1.4 Coffee Pods and Capsules
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade
5.2.2.1 Supermarket/Hypermarket
5.2.2.2 Convenience Stores
5.2.2.3 Specialist Retailers
5.2.2.4 Others


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Market Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Starbucks Corporation
6.4.2 Nestl? S.A
6.4.3 McDonald’s Corporation
6.4.4 Strauss Group
6.4.5 Caffe Nero
6.4.6 Massimo Zanetti Beverage Group
6.4.7 LUIGI LAVAZZA SPA


7 MARKET OPPORTUNITIES AND FUTURE TRENDS