Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY
3.1 Market Overview


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Type
5.1.1 Milk
5.1.2 Yogurt
5.1.3 Other Types
5.2 Category
5.2.1 Flavored Drinks
5.2.2 Unflavored Drinks
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialist Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 Africa
5.4.1.1 South Africa
5.4.1.2 Rest of Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Morinaga Nutritional Foods Inc.
6.3.2 Chobani LLC
6.3.3 Danone
6.3.4 Clover Industries Limited
6.3.5 Lactalis
6.3.6 Nestle SA
6.3.7 First Choice Dairy


7 MARKET OPPORTUNITIES AND FUTURE TRENDS