Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Milk
5.1.2 Yogurt
5.1.3 Kefir
5.1.4 Others
5.2 By Category
5.2.1 Flavoured drink
5.2.2 Unflavored drink
5.3 By Distibution Channel
5.3.1 Supermarkets/hypermarkets
5.3.2 Convenience stores
5.3.3 Specialty Stores
5.3.4 Online Channels
5.3.5 Others
5.4 By Geography
5.4.1 Brazil
5.4.2 Colombia
5.4.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Grupo Lala
6.4.3 Chobani, LLC.
6.4.4 FrieslandCampina.
6.4.5 COCA COLA
6.4.6 Chr. Hansen
6.4.7 Danone
6.4.8 Lactalis International


7 MARKET OPPORTUNITIES AND FUTURE TRENDS