Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Cereal based products
5.1.2 Dairy Products
5.1.3 Beverages
5.1.4 Infant Formulas
5.1.5 Others
5.2 By Application
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Pharmacy/Drug Store
5.2.4 Online Retail Store
5.2.5 Others
5.3 By Geography
5.3.1 South Africa
5.3.2 Nigeria
5.3.3 Egypt
5.3.4 Rest of Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Abbott
6.4.2 Kellogg Company
6.4.3 Nestle SA
6.4.4 PepsiCo, Inc.
6.4.5 Amway Corporation
6.4.6 The Coca-Cola Company
6.4.7 The Hain Celestial Group, Inc.
6.4.8 Campbell Soup


7 MARKET OPPORTUNITIES AND FUTURE TRENDS