Table of Content

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study


2 RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/ Supply Chain Analysis
4.5 Porter’s Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Government Regulations in the Market
4.7 Insights on Technological Disruption in the Market
4.8 Impact of COVID- 19 on the Market


5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Small Kitchen Appliances
5.1.3 Hair Clippers
5.1.4 Irons
5.1.5 Toasters
5.1.6 Grills and Roasters
5.1.7 Hair Dryers
5.1.8 Water Heaters
5.1.9 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels


6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Bajaj Electricals
6.2.2 LG Electronics
6.2.3 Godrej Consumer Products Limited
6.2.4 Whirlpool of India
6.2.5 Samsung
6.2.6 Panasonic India
6.2.7 Haier Group
6.2.8 Benison India
6.2.9 Toshiba India Private Limited
6.2.10 BSH Household Appliances


7 FUTURE AND OPPORTUNITIES IN THE MARKET


8 DISCLAIMER