Table of Content

Tissue and Hygiene in Bosnia and Herzegovina
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Consumers trade down to economy brands amidst the pandemic
The COVID-19 pandemic further encourages the modernisation trend
Second-ranked Violeta doo adapts its strategies in response to the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Immediate recovery for sanitary protection as consumers return to their favourite brands
Modern grocery retailers continue to increase shares as the expense of the traditional channel
Private label expected to remain negligible over the forecast period
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Parents down trade to economy brands during the pandemic
Modern grocery retailers benefit from intensified modernisation in 2020
Private label benefits from rapid expansion and down-trading consumers
RECOVERY AND OPPORTUNITIES
Declining birth rates lead to slowed volume growth
Disposable pants expected to perform well, albeit from a low base
Private label becomes increasingly trusted and respected
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail adult incontinence hardly impacted by the pandemic due to necessity
Health and beauty specialists remain leading distributor
Leading player Violeta doo focuses on social responsibility amidst the pandemic
RECOVERY AND OPPORTUNITIES
The long-term effects of the COVID-19 pandemic not expected to harm retail adult incontinence
Players intensify marketing activities as retail adult incontinence becomes less of a taboo
Dm-Drogerie Markt is set to continue expanding over the forecast period
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dwindling economy leads to declining demand for wipes
Traditional grocery retailers continue to lose shares due to the modernisation trend
Private label continues to gain shares as the dm chain expands
RECOVERY AND OPPORTUNITIES
Wipes anticipated to recover from as soon as 2021
New product launches to be expected from as soon as 2021
Ongoing concerns for the safety of baby wipes leads to slowed growth
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased time spent at home leads to increased demand for retail tissue
Economising bolsters the value share of private label in retail tissue
Violeta doo donates medical equipment to medical institutions across Bosnia and Herzegovina
RECOVERY AND OPPORTUNITIES
Slowed growth as consumers return to pre pandemic norms
The dwindling economy is not expected to result in current value decline
Recycled toilet paper set to the most dynamic growth over the duration of the forecast period
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Social restrictions and remote working negatively impacts demand for AFH tissue and hygiene
Consumers easily cut spending on AFH tissue and hygiene amidst the dwindling economy
The leading players in retail tissue and hygiene also lead AFH
RECOVERY AND OPPORTUNITIES
A slow recovery expected as the foodservice and tourism industries continue to suffer
Players expected to offer competitive-prices and discounts to regain control
Automatic warm air hand dryers potentially pose a threat
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025