Table of Content

Tissue and Hygiene in North Macedonia
Euromonitor International
March 2024

List Of Contents And Tables

TISSUE AND HYGIENE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail price inflation forces consumers to economise
Menstrual care is under pressure from shrinking consumer base
Violeta expands range for females with heavier menstrual flow
PROSPECTS AND OPPORTUNITIES
Menstrual care faces decline amid demographic changes
Intimate wipes to see growth from a small base
Product innovations to fuel value growth
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales weaken in nappies/diapers/pants
Standard nappies/diapers remain a key choice among parents
Ongoing product developments are deemed vital in this competitive category
PROSPECTS AND OPPORTUNITIES
Difficult demographic era creates challenges for nappies/diapers/pants
E-commerce sales to enjoy solid growth
Private label could gain value share
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail adult incontinence remains stable amid price increases
Mild incontinence issues support growth of light products
Lack of competition stifles growth
PROSPECTS AND OPPORTUNITIES
Limited growth prospects in upcoming period
Lack of competition restricts category development
Light adult incontinence products to see marginal volume growth
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation drives strong double-digit current value growth in wipes
Consumers economise as cost of living soars
Competition intensifies in wipes as more affordable brands gain share
PROSPECTS AND OPPORTUNITIES
Promising outlook in value growth as consumption of baby wipes declines
All-purpose cleaning wipes face promising growth
E-commerce offers opportunities for new entrants
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2018-2023
Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption slows amid further price increases
Pocket handkerchiefs and boxed facial tissues outperform other products
Product developments focus on texture and scents
PROSPECTS AND OPPORTUNITIES
Boxed facial tissues offer up an alternative to paper towels
Rising demand for paper tablecloths
Home delivery services to gain popularity alongside e-commerce
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2018-2023
Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Investments stabilise in away-from-home tissue and hygiene
Price inflation is main factor shaping business purchasing decisions
Strict procurement procedures among public companies
PROSPECTS AND OPPORTUNITIES
Away-from home tissue registers higher growth than away-from-home hygiene
Strong outlook for AFH paper towels
Large international and multinational to lead category
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028