Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.2 Major Growth Drivers 22
2.3 Market Restraints and Challenges 27
2.4 Emerging Opportunities and Market Trends 30
2.5 Porter’s Fiver Forces Analysis 34

3 Segmentation of North America Market by Game Type 38
3.1 Market Overview by Game Type 38
3.2 Multiplayer Online Battle Arena (MOBA) 40
3.3 Player vs. Player (PvP) 41
3.4 First Person Shooters (FPS) 42
3.5 Real Time Strategy (RTS) 43
3.6 Massive Multiplayer Online Games (MMOG) 44
3.7 Other Game Types 45

4 Segmentation of North America Market by Revenue Source 46
4.1 Market Overview by Revenue Source 46
4.2 Game Publisher Fee 48
4.3 Merchandize & Tickets 49
4.4 Advertisement 50
4.5 Sponsorships 51
4.6 Media Rights 53
4.7 Other Revenue Sources 54

5 Segmentation of North America Market by Device 55
5.1 Market Overview by Device 55
5.2 PCs 57
5.3 Consoles 58
5.4 Laptops & Tablets 59
5.5 Smartphones 60
5.6 Other Devices 61

6 Segmentation of North America Market by Streaming Platform 62
6.1 Market Overview by Streaming Platform 62
6.2 YouTube 64
6.3 Twitch 65
6.4 Hayu 66
6.5 DouYu 67
6.6 Other Streaming Platforms 68

7 Segmentation of North America Market by Audience Type 69
7.1 Market Overview by Audience Type 69
7.2 Regular Viewers 72
7.3 Occasional Viewers 74

8 Segmentation of North America Market by Viewer Gender 76
8.1 Market Overview by Viewer Gender 76
8.2 Male Viewers 79
8.3 Female Viewers 81

9 Segmentation of North America Market by Age Group 83
9.1 Market Overview by Age Group 83
9.2 <18 Year Old Viewers 86
9.3 19-25 Year Old Viewers 88
9.4 26-35 Year Old Viewers 90
9.5 >35 Year Old Viewers 92

10 North America Market 2019-2030 by Country 94
10.1 Overview of North America Market 94
10.2 U.S. 97
10.3 Canada 101
10.4 Mexico 103

11 Competitive Landscape 105
11.1 Overview of Key Vendors 105
11.2 New Product Launch, Partnership, Investment, and M&A 109
11.3 Company Profiles 110
Activision Blizzard Inc. 110
Cloud9 112
Counter Logic Gaming 113
EA Sports. 114
Echo Fox Fnatic 115
Electronic Arts Inc. 116
Envy Gaming 117
Epic Games Inc. 118
G2 Esports 119
Gfinity Plc 120
Hi-Rez Studios 121
Immortals 122
Intergalactic Gaming Ltd. 123
Modern Times Group MTG AB 124
Nintendo Co. Ltd. 125
Take-Two Interactive Software Inc. 126
Team Liquid 127
Team SoloMid 128
Tencent Holdings Ltd. 129
Valve Corporation 130

12 Investing in North America Market: Risk Assessment and Management 131
12.1 Risk Evaluation of North America Market 131
12.2 Critical Success Factors (CSFs) 134
Related Reports and Products 137



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 17
Figure 5. North America E-sports Market, 2019-2030, $ mn 20
Figure 6. North America E-sports Viewership, 2019-2030, million 21
Figure 7. Primary Drivers and Impact Factors of North America E-sports Market 22
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 25
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 25
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 26
Figure 11. Primary Restraints and Impact Factors of North America E-sports Market 27
Figure 12. Investment Opportunity Analysis 31
Figure 13. Porter’s Fiver Forces Analysis of North America E-sports Market 34
Figure 14. Breakdown of North America E-sports Market by Game Type, 2019-2030, % of Revenue 38
Figure 15. North America Addressable Market Cap in 2020-2030 by Game Type, Value ($ mn) and Share (%) 39
Figure 16. North America E-sports Market: Multiplayer Online Battle Arena (MOBA), 2019-2030, $ mn 40
Figure 17. North America E-sports Market: Player vs. Player (PvP), 2019-2030, $ mn 41
Figure 18. North America E-sports Market: First Person Shooters (FPS), 2019-2030, $ mn 42
Figure 19. North America E-sports Market: Real Time Strategy (RTS), 2019-2030, $ mn 43
Figure 20. North America E-sports Market: Massive Multiplayer Online Games (MMOG), 2019-2030, $ mn 44
Figure 21. North America E-sports Market: Other Game Types, 2019-2030, $ mn 45
Figure 22. Breakdown of North America E-sports Market by Revenue Source, 2019-2030, % of Revenue 46
Figure 23. North America Addressable Market Cap in 2020-2030 by Revenue Source, Value ($ mn) and Share (%) 47
Figure 24. North America E-sports Market: Game Publisher Fee, 2019-2030, $ mn 48
Figure 25. North America E-sports Market: Merchandize & Tickets, 2019-2030, $ mn 49
Figure 26. North America E-sports Market: Advertisement, 2019-2030, $ mn 50
Figure 27. North America E-sports Market: Sponsorships, 2019-2030, $ mn 51
Figure 28. North America E-sports Market: Media Rights, 2019-2030, $ mn 53
Figure 29. North America E-sports Market: Other Revenue Sources, 2019-2030, $ mn 54
Figure 30. Breakdown of North America E-sports Market by Device, 2019-2030, % of Sales Revenue 55
Figure 31. North America Addressable Market Cap in 2020-2030 by Device, Value ($ mn) and Share (%) 56
Figure 32. North America E-sports Market: PCs, 2019-2030, $ mn 57
Figure 33. North America E-sports Market: Consoles, 2019-2030, $ mn 58
Figure 34. North America E-sports Market: Laptops & Tablets, 2019-2030, $ mn 59
Figure 35. North America E-sports Market: Smartphones, 2019-2030, $ mn 60
Figure 36. North America E-sports Market: Other Devices, 2019-2030, $ mn 61
Figure 37. Breakdown of North America E-sports Market by Streaming Platform, 2019-2030, % of Sales Revenue 62
Figure 38. North America Addressable Market Cap in 2020-2030 by Streaming Platform, Value ($ mn) and Share (%) 63
Figure 39. North America E-sports Market: YouTube, 2019-2030, $ mn 64
Figure 40. North America E-sports Market: Twitch, 2019-2030, $ mn 65
Figure 41. North America E-sports Market: Hayu, 2019-2030, $ mn 66
Figure 42. North America E-sports Market: DouYu, 2019-2030, $ mn 67
Figure 43. North America E-sports Market: Other Streaming Platforms, 2019-2030, $ mn 68
Figure 44. Breakdown of North America E-sports Market by Audience Type, 2019-2030, % of Revenue 69
Figure 45. Breakdown of North America E-sports Viewership by Audience Type, 2019-2030, % of Viewership 70
Figure 46. North America Addressable Market Cap in 2020-2030 by Audience Type, Value ($ mn) and Share (%) 71
Figure 47. North America Cumulative E-sports Viewership in 2020-2030 by Audience Type, Volume (million) and Share (%) 71
Figure 48. North America E-sports Market: Regular Viewers, 2019-2030, $ mn 72
Figure 49. North America E-sports Viewership: Regular Viewers, 2019-2030, million 73
Figure 50. North America E-sports Market: Occasional Viewers, 2019-2030, $ mn 74
Figure 51. North America E-sports Viewership: Occasional Viewers, 2019-2030, million 75
Figure 52. Breakdown of North America E-sports Market by Viewer Gender, 2019-2030, % of Revenue 76
Figure 53. Breakdown of North America E-sports Viewership by Viewer Gender, 2019-2030, % of Viewership 77
Figure 54. North America Addressable Market Cap in 2020-2030 by Viewer Gender, Value ($ mn) and Share (%) 78
Figure 55. North America Cumulative E-sports Viewership in 2020-2030 by Viewer Gender, Volume (million) and Share (%) 78
Figure 56. North America E-sports Market: Male Viewers, 2019-2030, $ mn 79
Figure 57. North America E-sports Viewership: Male Viewers, 2019-2030, million 80
Figure 58. North America E-sports Market: Female Viewers, 2019-2030, $ mn 81
Figure 59. North America E-sports Viewership: Female Viewers, 2019-2030, million 82
Figure 60. Breakdown of North America E-sports Market by Age Group, 2019-2030, % of Revenue 83
Figure 61. Breakdown of North America E-sports Viewership by Age Group, 2019-2030, % of Viewership 84
Figure 62. North America Addressable Market Cap in 2020-2030 by Age Group, Value ($ mn) and Share (%) 85
Figure 63. North America Cumulative E-sports Viewership in 2020-2030 by Age Group, Volume (million) and Share (%) 85
Figure 64. North America E-sports Market: <18 Year Old Viewers, 2019-2030, $ mn 86
Figure 65. North America E-sports Viewership: <18 Year Old Viewers, 2019-2030, million 87
Figure 66. North America E-sports Market: 19-25 Year Old Viewers, 2019-2030, $ mn 88
Figure 67. North America E-sports Viewership: 19-25 Year Old Viewers, 2019-2030, million 89
Figure 68. North America E-sports Market: 26-35 Year Old Viewers, 2019-2030, $ mn 90
Figure 69. North America E-sports Viewership: 26-35 Year Old Viewers, 2019-2030, million 91
Figure 70. North America E-sports Market: >35 Year Old Viewers, 2019-2030, $ mn 92
Figure 71. North America E-sports Viewership: >35 Year Old Viewers, 2019-2030, million 93
Figure 72. Breakdown of North America E-sports Market by Country, 2019 and 2030, % of Revenue 95
Figure 73. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 96
Figure 74. U.S. E-sports Market, 2019-2030, $ mn 98
Figure 75. Canada E-sports Market, 2019-2030, $ mn 101
Figure 76. E-sports Market in Mexico, 2015-2026, $ mn 103
Figure 77. Growth Stage of North America E-sports Industry over the Forecast Period 105


List of Tables


Table 1. Snapshot of North America E-sports Market, 2019-2030 18
Table 2. Main Product Trends and Market Opportunities in North America E-sports Market 30
Table 3. North America E-sports Market by Game Type, 2019-2030, $ mn 38
Table 4. North America E-sports Market: Player vs. Player (PvP) by Type, 2019-2030, $ mn 41
Table 5. North America E-sports Market by Revenue Source, 2019-2030, $ mn 46
Table 6. North America E-sports Market: Sponsorships by Contributor, 2019-2030, $ mn 52
Table 7. North America E-sports Market: Media Rights by Type, 2019-2030, $ mn 53
Table 8. North America E-sports Market by Device, 2019-2030, $ mn 55
Table 9. North America E-sports Market by Streaming Platform, 2019-2030, $ mn 62
Table 10. North America E-sports Market by Audience Type, 2019-2030, $ mn 69
Table 11. North America E-sports Viewership by Audience Type, 2019-2030, million 70
Table 12. North America E-sports Market by Viewer Gender, 2019-2030, $ mn 76
Table 13. North America E-sports Viewership by Viewer Gender, 2019-2030, million 77
Table 14. North America E-sports Market by Age Group, 2019-2030, $ mn 83
Table 15. North America E-sports Viewership by Age Group, 2019-2030, million 84
Table 16. North America E-sports Market by Country, 2019-2030, $ mn 95
Table 17. U.S. E-sports Market by Game Type, 2019-2030, $ mn 99
Table 18. U.S. E-sports Market by Revenue Source, 2019-2030, $ mn 99
Table 19. U.S. E-sports Market by Device, 2019-2030, $ mn 99
Table 20. Canada E-sports Market by Game Type, 2019-2030, $ mn 102
Table 21. Canada E-sports Market by Revenue Source, 2019-2030, $ mn 102
Table 22. Canada E-sports Market by Device, 2019-2030, $ mn 102
Table 23. Mexico E-sports Market by Game Type, 2019-2030, $ mn 104
Table 24. Mexico E-sports Market by Revenue Source, 2019-2030, $ mn 104
Table 25. Mexico E-sports Market by Device, 2019-2030, $ mn 104
Table 26. Breakdown of North America Market by Key Vendor, 2019, % 107
Table 27. Activision Blizzard Inc.: Company Snapshot 110
Table 28. Activision Blizzard Inc.: Business Segmentation 110
Table 29. Activision Blizzard Inc.: Product Portfolio 111
Table 30. Activision Blizzard Inc.: Revenue, 2016-2018, $ mn 111
Table 31. Activision Blizzard Inc.: Recent Developments 111
Table 32. Risk Evaluation for Investing in North America Market, 2019-2030 132
Table 33. Critical Success Factors and Key Takeaways 135