Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.2 Major Growth Drivers 21
2.3 Market Restraints and Challenges 26
2.4 Emerging Opportunities and Market Trends 29
2.5 Porter’s Fiver Forces Analysis 33

3 Segmentation of North America Market by Offering 37
3.1 Market Overview by Offering 37
3.2 Content 39
3.3 Service 40
3.4 Instructor Support 41

4 Segmentation of North America Market by Learning Mode 42
4.1 Market Overview by Learning Mode 42
4.2 Self-paced E-learning 44
4.3 Instructor-led E-learning 45

5 Segmentation of North America Market by Technology 46
5.1 Market Overview by Technology 46
5.2 Online E-learning 49
5.3 Mobile E-learning 50
5.4 Rapid E-learning 51
5.5 VR & AR Technology 52
5.6 Learning Management System (LMS) 53
5.7 Lecture Capture Solutions (LCS) 54
5.8 Learning Content Management System 55
5.9 Massive Open Online Courses (MOOCS) 56
5.10 Other Technologies 57

6 Segmentation of North America Market by Material Source 58
6.1 Market Overview by Material Source 58
6.2 Open Educational Resources (OER) 60
6.3 Cloud Learning Management System (CLMS) 61
6.4 On-Premise Learning Management System (OLMS) 62

7 Segmentation of North America Market by Application 63
7.1 Market Overview by Application 63
7.2 Training 65
7.3 Testing 66

8 Segmentation of North America Market by End User 67
8.1 Market Overview by End User 67
8.2 Academic 69
8.2.1 K-12 70
8.2.2 Higher Education 71
8.2.3 Vocational 72
8.3 Corporate 73
8.3.1 Large Enterprises 75
8.3.2 Small and Midsize Business (SMBs) 76
8.4 Government 77
8.5 Other End Users 78

9 North America Market 2019-2026 by Country 79
9.1 Overview of North America Market 79
9.2 U.S. 82
9.3 Canada 86
9.4 Mexico 88

10 Competitive Landscape 90
10.1 Overview of Key Vendors 90
10.2 New Product Launch, Partnership, Investment, and M&A 93
10.3 Company Profiles 94
Adobe Systems Inc. 94
Allen Interactions Inc. 96
Apollo Education Group 97
Aptara, Inc. 98
BlackBoard Learn 99
Cengage Learning 100
CERTPOINT Systems Inc. 101
Cisco Systems, Inc. 102
Citrix Education 103
Cornerstone OnDemand, Inc. 104
Desire2learn 105
Docebo 106
Educomp Solutions Ltd 107
GP Strategies Corp. 108
Instructure Inc. 109
Intuition Publishing 110
Kallidus Ltd 111
Learning Pool 112
McGraw-Hill Education 113
Meridian Knowledge Solutions 114
Microsoft Corporation 115
NIIT Ltd 116
Oracle Corporation 117
Pearson Plc 118
Saba Software 119
Skillsoft Corp 120
Tata Interactive Systems 121
The British Council 122
Thomson Reuters Corp 123

11 Investing in North America Market: Risk Assessment and Management 124
11.1 Risk Evaluation of North America Market 124
11.2 Critical Success Factors (CSFs) 127
Related Reports and Products 130



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. North America E-learning Market, 2019-2026, $ bn 20
Figure 6. Primary Drivers and Impact Factors of North America E-learning Market 21
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 24
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 24
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 25
Figure 10. Primary Restraints and Impact Factors of North America E-learning Market 26
Figure 11. Investment Opportunity Analysis 30
Figure 12. Porter’s Fiver Forces Analysis of North America E-learning Market 33
Figure 13. Breakdown of North America E-learning Market by Offering, 2019-2026, % of Revenue 37
Figure 14. Contribution to North America 2020-2026 Cumulative Revenue by Offering, Value ($ bn) and Share (%) 38
Figure 15. North America E-learning Market: Content, 2015-2026, $ bn 39
Figure 16. North America E-learning Market: Service, 2015-2026, $ bn 40
Figure 17. North America E-learning Market: Instructor Support, 2015-2026, $ bn 41
Figure 18. Breakdown of North America E-learning Market by Learning Mode, 2019-2026, % of Revenue 42
Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Learning Mode, Value ($ bn) and Share (%) 43
Figure 20. North America E-learning Market: Self-paced E-learning, 2015-2026, $ bn 44
Figure 21. North America E-learning Market: Instructor-led E-learning, 2015-2026, $ bn 45
Figure 22. Breakdown of North America E-learning Market by Technology, 2019-2026, % of Revenue 47
Figure 23. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 48
Figure 24. North America E-learning Market: Online E-learning, 2015-2026, $ bn 49
Figure 25. North America E-learning Market: Mobile E-learning, 2015-2026, $ bn 50
Figure 26. North America E-learning Market: Rapid E-learning, 2015-2026, $ bn 51
Figure 27. North America E-learning Market: VR & AR Technology, 2015-2026, $ bn 52
Figure 28. North America E-learning Market: Learning Management System (LMS), 2015-2026, $ bn 53
Figure 29. North America E-learning Market: Lecture Capture Solutions (LCS), 2015-2026, $ bn 54
Figure 30. North America E-learning Market: Learning Content Management System, 2015-2026, $ bn 55
Figure 31. North America E-learning Market: Massive Open Online Courses (MOOCS), 2015-2026, $ bn 56
Figure 32. North America E-learning Market: Other Technologies, 2015-2026, $ bn 57
Figure 33. Breakdown of North America E-learning Market by Material Source, 2019-2026, % of Revenue 58
Figure 34. Contribution to North America 2020-2026 Cumulative Revenue by Material Source, Value ($ bn) and Share (%) 59
Figure 35. North America E-learning Market: Open Educational Resources (OER), 2015-2026, $ bn 60
Figure 36. North America E-learning Market: Cloud Learning Management System (CLMS), 2015-2026, $ bn 61
Figure 37. North America E-learning Market: On-Premise Learning Management System (OLMS), 2015-2026, $ bn 62
Figure 38. Breakdown of North America E-learning Market by Application, 2019-2026, % of Revenue 63
Figure 39. Contribution to North America 2020-2026 Cumulative Revenue by Application, Value ($ bn) and Share (%) 64
Figure 40. North America E-learning Market: Training, 2015-2026, $ bn 65
Figure 41. North America E-learning Market: Testing, 2015-2026, $ bn 66
Figure 42. Breakdown of North America E-learning Market by End User, 2019-2026, % of Revenue 67
Figure 43. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 68
Figure 44. North America E-learning Market: Academic, 2015-2026, $ bn 69
Figure 45. North America E-learning Market: K-12, 2015-2026, $ bn 70
Figure 46. North America E-learning Market: Higher Education, 2015-2026, $ bn 71
Figure 47. North America E-learning Market: Vocational, 2015-2026, $ bn 72
Figure 48. North America E-learning Market: Corporate, 2015-2026, $ bn 73
Figure 49. North America E-learning Market: Large Enterprises, 2015-2026, $ bn 75
Figure 50. North America E-learning Market: Small and Midsize Business (SMBs), 2015-2026, $ bn 76
Figure 51. North America E-learning Market: Government, 2015-2026, $ bn 77
Figure 52. North America E-learning Market: Other End Users, 2015-2026, $ bn 78
Figure 53. Breakdown of North America E-learning Market by Country, 2019 and 2026, % of Revenue 80
Figure 54. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 81
Figure 55. U.S. E-learning Market, 2015-2026, $ bn 83
Figure 56. Canada E-learning Market, 2015-2026, $ bn 86
Figure 57. E-learning Market in Mexico, 2015-2026, $ bn 88
Figure 58. Growth Stage of North America E-learning Industry over the Forecast Period 90


List of Tables


Table 1. Snapshot of North America E-learning Market, 2019-2026 18
Table 2. Main Product Trends and Market Opportunities in North America E-learning Market 29
Table 3. North America E-learning Market by Offering, 2015-2026, $ bn 37
Table 4. North America E-learning Market by Learning Mode, 2015-2026, $ bn 42
Table 5. North America E-learning Market by Technology, 2015-2026, $ bn 46
Table 6. North America E-learning Market by Material Source, 2015-2026, $ bn 58
Table 7. North America E-learning Market by Application, 2015-2026, $ bn 63
Table 8. North America E-learning Market by End User, 2015-2026, $ bn 67
Table 9. North America E-learning Market: Academic Sector by Segment, 2015-2026, $ bn 69
Table 10. North America E-learning Market: Corporate Sector by Segment, 2015-2026, $ bn 73
Table 11. North America E-learning Market by Country, 2015-2026, $ bn 80
Table 12. U.S. E-learning Market by Learning Mode, 2015-2026, $ bn 84
Table 13. U.S. E-learning Market by Technology, 2015-2026, $ bn 84
Table 14. U.S. E-learning Market by Application, 2015-2026, $ bn 84
Table 15. U.S. E-learning Market by End User, 2015-2026, $ bn 84
Table 16. Canada E-learning Market by Learning Mode, 2015-2026, $ bn 87
Table 17. Canada E-learning Market by Technology, 2015-2026, $ bn 87
Table 18. Canada E-learning Market by Application, 2015-2026, $ bn 87
Table 19. Canada E-learning Market by End User, 2015-2026, $ bn 87
Table 20. Mexico E-learning Market by Learning Mode, 2015-2026, $ bn 89
Table 21. Mexico E-learning Market by Technology, 2015-2026, $ bn 89
Table 22. Mexico E-learning Market by Application, 2015-2026, $ bn 89
Table 23. Mexico E-learning Market by End User, 2015-2026, $ bn 89
Table 24. Adobe Systems Inc.: Company Snapshot 94
Table 25. Adobe Systems Inc.: Business Segmentation 94
Table 26. Adobe Systems Inc.: Product Portfolio 95
Table 27. Adobe Systems Inc.: Revenue, 2016-2018, $ bn 95
Table 28. Adobe Systems Inc.: Recent Developments 95
Table 29. Risk Evaluation for Investing in North America Market, 2019-2026 125
Table 30. Critical Success Factors and Key Takeaways 128