Table of Content



Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’s Internal Database
1.3.3 Secondary Sources & Third Party Perspective
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market driver analysis
3.3.1.1 Incremental penetration of OTT media streaming platforms
3.3.1.2 Rising adoption of social media platforms
3.3.1.3 Increasing penetration of smartphones
3.3.2 Market restraint/challenges analysis
3.3.2.1 Rising use of ad blockers
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
3.5.1 PEST Analysis
3.5.2 Porter’s Five Force Analysis
Chapter 4 Type Estimates and Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
4.2 Type Movement Analysis & Market Share, 2019 & 2027
4.3 Desktop
4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.4 Mobile
4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
Chapter 5 Industry Vertical Estimates and Trend Analysis
5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
5.2 Industry Vertical Movement Analysis & Market Share, 2019 & 2027
5.3 Retail
5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.4 Automotive
5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.5 Financial Services
5.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.6 Telecom
5.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.7 Consumer Goods and Electronics
5.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.8 Media and Entertainment
5.8.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.9 Others
5.9.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
Chapter 6 Regional Estimates and Trend Analysis
6.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
6.2 Regional Movement Analysis & Market Share, 2019 & 2027
6.3 North America
6.3.1 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.3.2 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.3.3 U.S.
6.3.3.1 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.3.3.2 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.3.4 Canada
6.3.4.1 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.3.4.2 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.4 Europe
6.4.1 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.4.2 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.4.3 Germany
6.4.3.1 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.4.3.2 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.4.4 U.K.
6.4.4.1 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.4.4.2 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.5 Asia Pacific
6.5.1 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.5.2 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.5.3 China
6.5.3.1 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.5.3.2 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.5.4 Japan
6.5.4.1 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.5.4.2 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.5.5 India
6.5.5.1 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.5.5.2 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.6 Latin America
6.6.1 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.6.2 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.6.3 Brazil
6.6.3.1 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.6.3.2 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.6.4 Mexico
6.6.4.1 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.6.4.2 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.7 Middle East and Africa (MEA)
6.7.1 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
6.7.2 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Chapter 7 Competitive Landscape
7.1 Advertise.com
7.1.1 Company overview
7.1.2 Financial performance
7.1.3 Product benchmarking
7.1.4 Recent developments
7.2 Conversant LLC.
7.2.1 Company overview
7.2.2 Financial performance
7.2.3 Product benchmarking
7.2.4 Recent developments
7.3 PubMatic, Inc.
7.3.1 Company overview
7.3.2 Product benchmarking
7.3.3 Recent developments
7.4 Longtail Ad Solutions, Inc.
7.4.1 Company overview
7.4.2 Financial performance
7.4.3 Product benchmarking
7.4.4 Recent developments
7.5 SpotX, Inc.
7.5.1 Company overview
7.5.2 Financial performance
7.5.3 Product benchmarking
7.5.4 Recent developments
7.6 Tremor International Ltd.
7.6.1 Company overview
7.6.2 Financial performance
7.6.3 Product benchmarking
7.6.4 Recent developments
7.7 Vdopia, Inc. DBA Chocolate
7.7.1 Company overview
7.7.2 Product benchmarking
7.7.3 Recent developments
7.8 Verizon Media
7.8.1 Company overview
7.8.2 Financial performance
7.8.3 Product benchmarking
7.8.4 Recent developments
7.9 Viant Technology LLC
7.9.1 Company overview
7.9.2 Product benchmarking
7.9.3 Recent developments
7.10 ZypMedia
7.10.1 Company overview
7.10.2 Product benchmarking
7.10.3 Recent developments



List of Tables



Table 1 Digital video advertising market size estimates & forecasts, 2016 - 2027 (USD Billion)
Table 2 Digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 3 Digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 4 Digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 5 Key market dr6ver impact
Table 6 Key market restraint/challenges impact
Table 7 Desktop digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 8 Mobile digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 9 Market for digital video advertising in retail, by region, 2016 - 2027 (USD Billion)
Table 10 Market for digital video advertising in automotive, by region, 2016 - 2027 (USD Billion)
Table 11 Market for digital video advertising in financial services, byregion, 2016 - 2027 (USD Billion)
Table 12 Market for digital video advertising in telecom, by region, 2016 - 2027 (USD Billion)
Table 13 Market for digital video advertising in consumer goods and electronics, by region, 2016 - 2027 (USD Billion)
Table 14 Market for digital video advertising in media & entertainment, by region, 2016 - 2027 (USD Billion)
Table 15 Market for digital video advertising in others, by region, 2016 - 2027 (USD Billion)
Table 16 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 17 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 18 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 19 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 20 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 21 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 22 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 23 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 24 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 25 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 26 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 27 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 28 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 29 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 30 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 31 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 32 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 33 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 34 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 35 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 36 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 37 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 38 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 39 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 40 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 41 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 42 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 43 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)