1 INTRODUCTION 21
1.1 INTRODUCTION TO COVID-19 21
1.2 COVID-19 HEALTH ASSESSMENT 21
1.3 COVID-19 ECONOMIC ASSESSMENT 23
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 23
1.4 OBJECTIVES OF THE STUDY 26
1.5 MARKET DEFINITION 26
1.5.1 INCLUSIONS AND EXCLUSIONS 27
1.6 MARKET SCOPE 27
1.6.1 MARKET SEGMENTATION 27
1.6.2 YEARS CONSIDERED FOR THE STUDY 28
1.7 STAKEHOLDERS 28
1.8 CHANGE IN MARKET OUTLOOK 29

2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
2.1.1 SECONDARY DATA 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Breakup of primary profiles 31
2.1.2.2 Key Industry Insights 32
2.2 MARKET BREAKUP AND DATA TRIANGULATION 33
2.3 MARKET SIZE ESTIMATION 34
2.4 MARKET FORECAST 35
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 37
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 38
2.6.1 ASSUMPTIONS FOR THE STUDY 38
2.6.2 LIMITATIONS OF THE STUDY 38

3 EXECUTIVE SUMMARY 39

4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMS FIREWALL MARKET 43
4.2 SMS FIREWALL MARKET, BY DEPLOYMENT MODE 43
4.3 SMS FIREWALL MARKET IN NORTH AMERICA, BY SMS TYPE AND SMS TRAFFIC 44
4.4 SMS FIREWALL MARKET IN EUROPE, BY SMS TYPE AND SMS TRAFFIC 44
4.5 SMS FIREWALL MARKET IN ASIA PACIFIC, BY SMS TYPE AND SMS TRAFFIC 45
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 46
5.1 INTRODUCTION 46
5.2 MARKET DYNAMICS 47
5.2.1 DRIVERS 47
5.2.1.1 To combat against SMS fraudulent activities such as SMS phishing, SMS spoofing, and SMS spamming 47
5.2.1.2 Stringent government regulations and policies spurring the demand for SMS firewall globally 50
5.2.1.3 Increasing adoption of A2P SMS in the business such as BFSI, retail and eCommerce, and travel and hospitality 51
5.2.1.4 Safeguarding network from grey route traffic that causes significant revenue loss 53
5.2.2 RESTRAINTS 54
5.2.2.1 Entrance of OTT players into messaging businesses limiting the growth of A2P messages 54
5.2.3 OPPORTUNITIES 55
5.2.3.1 Growing trend of mobile marketing via SMS 55
5.2.3.2 Strong appeal for next-generation SMS firewall from
mobile network operators 56
5.2.4 CHALLENGES 57
5.2.4.1 Vulnerabilities in existing signaling and firewall systems 57
5.2.4.2 SIM farm/box bypassing SMS firewall rules and policies 57
5.3 REGULATORY LANDSCAPE 58
5.3.1 UNITED STATES FEDERAL LAW CTIA COMMON SHORT CODE 58
5.3.2 AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY SPAM ACT 2003 59
5.3.3 UNITED KINGDOM CODE COMPLIANCE (PHONEPAYPLUS) 59
5.3.4 CANADA CWTA AND MMA CODE OF CONDUCT 59
5.3.5 SINGAPORE PERSONAL DATA PROTECTION COMMISSION 59
5.3.6 NEW ZEALAND MOBILE MESSAGING SERVICES CODE 59
5.3.7 IRELAND COMMISSION FOR COMMUNICATIONS REGULATION 59
5.3.8 TELECOM REGULATORY AUTHORITY OF INDIA 59
5.3.9 BRAZILIAN REGULATION BODY (ANATEL) 60
5.3.10 FRANCE COUNCIL FOR SERVICE APPLICATIONS 60
5.3.11 NETHERLANDS SMS SERVICE PROVISION CODE OF CONDUCT 60
5.3.12 SWEDEN CODE OF CONDUCT 60
5.3.13 RUSSIAN MINISTRY OF TELECOMMUNICATION 60
5.3.14 GERMANY YOUTH MEDIA PROTECTION TREATY 60
5.3.15 BAHRAIN REGULATION ON COMMERCIAL BULK MESSAGES 60
5.3.16 SOUTH AFRICA WIRELESS APPLICATION SERVICE PROVIDERS ASSOCIATION 60
5.3.17 CHINA PENALTY FOR SENDING SPAM 60
5.3.18 HONG KONG OFFICE OF THE TELECOMMUNICATIONS AUTHORITY 61
5.4 VALUE CHAIN ANALYSIS 61
5.5 CASE STUDY ANALYSIS 62
5.6 APPLICATION AREAS 64
5.6.1 BANKING, FINANCIAL SERVICES AND INSURANCE 65
5.6.2 IT AND TELECOM 65
5.6.3 MEDIA AND ENTERTAINMENT 65
5.6.4 TRAVEL AND HOSPITALITY 66
5.6.5 RETAIL AND ECOMMERCE 66
5.6.6 HEALTHCARE 66
5.6.7 GOVERNMENT 67
5.6.8 UTILITIES AND LOGISTICS 67
5.7 TECHNOLOGICAL IMPACT 67
5.7.1 ARTIFICIAL INTELLIGENCE 67
5.7.2 ANALYTICS 68

6 COVID-19 IMPACT ON SMS FIREWALL MARKET 69
6.1 SMS FIREWALL MARKET SCENARIO DURING COVID–19 69
6.1.1 SUPPLY SIDE 69
6.1.2 DEMAND SIDE 72

7 SMS FIREWALL MARKET, BY COMPONENT 74
7.1 INTRODUCTION 75
7.2 SMS FIREWALL PLATFORM 76
7.2.1 SMS FIREWALL PLATFORM: SMS FIREWALL MARKET DRIVERS 76
7.3 SERVICES 78
7.3.1 PROFESSIONAL SERVICES 80
7.3.1.1 Professional services: SMS firewall market drivers 80
7.3.2 MANAGED SERVICES 81
7.3.2.1 Managed services: SMS firewall market drivers 82

8 SMS FIREWALL MARKET ANALYSIS, BY SMS TYPE 84
8.1 INTRODUCTION 85
8.2 A2P MESSAGES 86
8.2.1 A2P MESSAGES: SMS FIREWALL MARKET DRIVERS 86
8.3 P2A MESSAGES 89
8.3.1 P2A MESSAGES: SMS FIREWALL MARKET DRIVERS 89

9 SMS FIREWALL MARKET, BY SMS TRAFFIC 91
9.1 INTRODUCTION 92
9.2 NATIONAL SMS TRAFFIC 93
9.2.1 NATIONAL SMS TRAFFIC: SMS FIREWALL MARKET DRIVERS 93
9.3 INTERNATIONAL SMS TRAFFIC 94
9.3.1 INTERNATIONAL SMS TRAFFIC: SMS FIREWALL MARKET DRIVERS 94
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10 SMS FIREWALL MARKET, BY DEPLOYMENT MODE 95
10.1 INTRODUCTION 96
10.2 ON-PREMISES 97
10.2.1 ON-PREMISES: SMS FIREWALL MARKET DRIVERS 97
10.3 CLOUD 98
10.3.1 CLOUD: SMS FIREWALL MARKET DRIVERS 98

11 SMS FIREWALL MARKET, BY REGION 100
11.1 INTRODUCTION 101
11.2 NORTH AMERICA 103
11.2.1 UNITED STATES 106
11.2.1.1 United States: SMS firewall market drivers 107
11.2.2 CANADA 111
11.2.2.1 Canada: SMS firewall market drivers 112
11.3 EUROPE 115
11.3.1 UNITED KINGDOM 118
11.3.1.1 United Kingdom: SMS firewall market drivers 119
11.3.2 GERMANY 122
11.3.2.1 Germany: SMS firewall market drivers 123
11.3.3 REST OF EUROPE 125
11.4 ASIA PACIFIC 126
11.4.1 CHINA 129
11.4.1.1 China: SMS firewall market drivers 130
11.4.2 JAPAN 132
11.4.2.1 Japan: SMS firewall market drivers 132
11.4.3 INDIA 134
11.4.3.1 India: SMS firewall market drivers 135
11.4.4 REST OF ASIA PACIFIC 137
11.5 MIDDLE EAST AND AFRICA 138
11.5.1 KINGDOM OF SAUDI ARABIA 140
11.5.1.1 Kingdom of Saudi Arabia: SMS firewall market drivers 141
11.5.2 SOUTH AFRICA 143
11.5.2.1 South Africa: SMS firewall market drivers 143
11.5.3 REST OF MIDDLE EAST AFRICA 146
11.6 LATIN AMERICA 147
11.6.1 BRAZIL 149
11.6.1.1 Brazil: SMS firewall market drivers 149
11.6.2 MEXICO 152
11.6.2.1 Mexico: SMS firewall market drivers 152
11.6.3 REST OF LATIN AMERICA 154
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12 COMPETITIVE LANDSCAPE 155
12.1 OVERVIEW 155
12.2 COMPETITIVE SITUATION AND TRENDS 156
12.2.1 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 157
12.2.2 NEW PRODUCT/SERVICE DEVELOPMENTS 157
12.2.3 MERGERS AND ACQUISITIONS 158
12.3 COMPETITIVE LEADERSHIP MAPPING 158
12.3.1 VISIONARY LEADERS 159
12.3.2 INNOVATORS 159
12.3.3 DYNAMIC DIFFERENTIATORS 159
12.3.4 EMERGING COMPANIES 160
12.4 STRENGTH OF PRODUCT PORTFOLIO 161
12.5 BUSINESS STRATEGY EXCELLENCE 162
12.6 VENDOR RANKING ANALYSIS 163
13 COMPANY PROFILES 164
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, RightToWin)*
13.1 ANAM 164
13.2 COMVIVA 167
13.3 INFOBIP 170
13.4 MOBILEUM 173
13.5 SINCH 177
13.6 ADAPTIVEMOBILE 180
13.7 BICS 183
13.8 MONTY MOBILE 186
13.9 PROOFPOINT 189
13.10 ROUTE MOBILE 192
13.11 6D TECHNOLOGIES 194
13.12 AMD TELECOM 195
13.13 BROADNET TECHNOLOGIES 196
13.14 CELLUSYS 197
13.15 EASTWIND 198
13.16 ENGHOUSE NETWORKS 199
13.17 GLOBAL WAVENET 200
13.18 HAUD 201
13.19 MAVENIR 202
13.20 MITTO 203
13.21 MYLINEX 204
13.22 NETNUMBER 205
13.23 NEWNET 206
13.24 OMOBIO 207
13.25 OPENMIND NETWORKS 208
13.26 SAP 209
13.27 SYNIVERSE 210
13.28 TANGO TELECOM 211
13.29 TANLA 212
13.30 TATA COMMUNICATIONS 213
13.31 TELEOSS 214
13.32 TWILIO 215
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, RightToWin might not be captured in case of unlisted companies.
14 APPENDIX 216
14.1 DISCUSSION GUIDE 216
14.3 AVAILABLE CUSTOMIZATIONS 221
14.4 RELATED REPORTS 221
14.5 AUTHOR DETAILS 222