Table of Content

1. Introduction


2. Research Methodology

3. Executive Summary


4. Market Dynamics

4.1 Growth Drivers
4.2 Challenges


5. Japan eCommerce Market

5.1 eCommerce Market (Excluding mCommerce)
5.2 Mobile eCommerce Market (2017 – 2026)

5.2.1 Mobile Browser (2017-2019)
5.2.2 Mobile Application (2017-2019)


6. Market Share – Japan eCommerce Market

6.1 eCommerce vs. mCommerce
6.2 By Segments
6.3 By Sub Segments

6.3.1 Fashion (Apparel, Footwear, Bags & Accessories)
6.3.2 Electronics & Media (Electronic, Books, Movies & Games)
6.3.3 Toys, Hobby & DIY (Toys, Sports, Stationery, DIY)
6.3.4 Furniture & Appliances (Furniture, Appliances)
6.3.5 Food & Personal Care (Beverages & Personal Care)


7. Product Categories – Japan eCommerce Market

7.1 eCommerce by Retail
7.2 eCommerce by Service
7.3 eCommerce by Digital Services


8. Segment – Japan Retail eCommerce Market

8.1 Fashion
8.2 Electronics & Media
8.3 Toys, Hobby & DIY
8.4 Furniture & Appliances
8.5 Food & Personal Care


9. Sub-Segment – Japan Fashion eCommerce Market

9.1 Apparel

9.1.1 Market
9.1.2 User
9.1.3 Online vs. Offline

9.2 Footwear

9.2.1 Market
9.2.2 User
9.2.3 Online vs. Offline

9.3 Bags & Accessories

9.3.1 Market
9.3.2 User
9.3.3 Online vs. Offline


10. Sub-Segment – Japan Electronics & Media eCommerce Market

10.1 Consumer Electronics

10.1.1 Market
10.1.2 User
10.1.3 Online vs. Offline

10.2 Books, Movies, Music & Games

10.2.1 Market
10.2.2 User
10.2.3 Online vs. Offline


11. Sub-Segment – Japan Toys, Hobby & DIY eCommerce Market

11.1 Toys & Baby

11.1.1 Market
11.1.2 User

11.2 Sports & Outdoor

11.2.1 Market
11.2.2 User

11.3 Hobby & Stationery

11.3.1 Market
11.3.2 User

11.4 DIY, Garden & Pets

11.4.1 Market
11.4.2 User


12. Sub-Segment – Japan Furniture & Appliances eCommerce Market

12.1 Furniture & Homeware

12.1.1 Market
12.1.2 User
12.1.3 Online vs. Offline

12.2 Household Appliances

12.2.1 Market
12.2.2 User
12.2.3 Online vs. Offline


13. Sub-Segment – Japan Food & Personal Care eCommerce Market

13.1 Food & Beverages

13.1.1 Market
13.1.2 User
13.1.3 Online vs. Offline

13.2 Personal Care

13.2.1 Market
13.2.2 User
13.2.3 Online vs. Offline


14. Japan Number of Online Shoppers


15. Company Analysis

15.1 Rakuten

15.1.1 Overview
15.1.2 Recent Developments
15.1.3 Sales Analysis

15.2 Amazon Japan

15.2.1 Overview
15.2.2 Recent Developments
15.2.3 Sales Analysis

15.3 Kakaku Inc.

15.3.1 Overview
15.3.2 Recent Developments
15.3.3 Sales Analysis

15.4 Yahoo Japan

15.4.1 Overview
15.4.2 Recent Developments
15.4.3 Sales Analysis

15.5 DMM.com

15.5.1 Overview
15.5.2 Recent Developments
15.5.3 Sales Analysis



List of Figures



Figure 1: Japan E-Commerce Market and Forecast, 2019 – 2025
Figure 2: Japan E-Commerce Market (Excluding M-commerce) and Forecast, 2019 – 2026
Figure 3: Japan Mobile-Commerce Market and Forecast, 2019 – 2025
Figure 4: Japan’s GDP Per Capita and Forecast in US$ from 2015 - 2024
Figure 5: Japan Internet Users: % of Population for year 2015 & 2020
Figure 6: Average InternetSpeed in Japan for year 2015 & 2020
Figure 7: Devices and Connection per Capita in Japan for year 2015 & 2020
Figure 8: Average Traffic per Capita per Month in Japan for year 2015 & 2020
Figure 9: Japan E-Commerce Market (Billion US$), 2017 – 2019
Figure 10: Forecast for Japan E-Commerce Market (Billion US$), 2020 – 2026
Figure 11: Japan E-Commerce Market (Excluding M-commerce) (Billion US$), 2017 – 2019
Figure 12: Forecast for Japan E-Commerce Market (Excluding M-commerce) (Billion US$), 2020 – 2026
Figure 13: Japan Mobile-Commerce Market (Billion US$), 2014 – 2019
Figure 14: Forecast for Japan Mobile-Commerce Market (Billion US$), 2020 – 2026
Figure 15: Japan Mobile Browser Market (Billion US$), 2017 – 2019
Figure 16: Japan Mobile Application Market (Billion US$), 2017 – 2019
Figure 17: Market Share by E-commerce and M-commerce (Percent), 2017 - 2019
Figure 18: Forecast for Market Share by E-commerce and M-commerce (Percent), 2020 – 2026
Figure 19: E-commerce Market Share - By Segments (Percent), 2017 - 2019
Figure 20: Forecast for E-commerce Market Share - By Segments (Percent), 2020 – 2026
Figure 21: By Sub Segments - Fashion Market Share (Percent), 2017 – 2019
Figure 22: By Sub Segments - Forecast for Fashion Market Share (Percent), 2020 – 2026
Figure 23: By Sub Segments - Electronics & Media Market Share (Percent), 2017 – 2019
Figure 24: By Sub Segments - Forecast for Electronics & Media Market Share (Percent), 2020 – 2026
Figure 25: By Sub Segments - Toys, Hobby & DIY Market Share (Percent), 2017 – 2019
Figure 26: By Sub Segments - Forecast for Toys, Hobby & DIY Market Share (Percent), 2020 – 2026
Figure 27: By Sub Segments - Furniture & Appliances Market Share (Percent), 2017 – 2019
Figure 28: By Sub Segments - Forecast for Furniture & Appliances Market Share (Percent), 2020 – 2026
Figure 29: By Sub Segments - Food & Personal Care Market Share (Percent), 2017 – 2019
Figure 30: By Sub Segments - Forecast for Food & Personal Care Market Share (Percent), 2020 – 2026
Figure 31: Japan E-Commerce Segment Percentage
Figure 32: Japan E-Commerce by Retail Market (Billion US$), 2017 – 2019
Figure 33: Japan E-Commerce - Forecast for Retail Market (Billion US$), 2020 – 2026
Figure 34: Japan E-Commerce by Service Market (Billion US$), 2017 – 2019
Figure 35: Japan E-Commerce - Forecast for Service Market (Billion US$), 2020 – 2026
Figure 36: Japan E-Commerce by Digital Services Market (Billion US$), 2017 – 2019
Figure 37: Japan E-Commerce - Forecast for Digital Services Market (Billion US$), 2020 – 2026
Figure 38: Japan E-Commerce by Fashion Market (Billion US$), 2017 – 2019
Figure 39: Japan E-Commerce - Forecast for Fashion Market (Billion US$), 2020 – 2026
Figure 40: Japan E-Commerce by Electronics & Media Market (Billion US$), 2017 – 2019
Figure 41: Japan E-Commerce - Forecast for Electronics & Media Market (Billion US$), 2020 – 2026
Figure 42: Japan E-Commerce by Toys, Hobby & DIY Market (Billion US$), 2017 – 2019
Figure 43: Japan E-Commerce - Forecast for Toys, Hobby & DIY Market (Billion US$), 2020 – 2026
Figure 44: Japan E-Commerce by Furniture & Appliances Market (Billion US$), 2017 – 2019
Figure 45: Japan E-Commerce - Forecast for Furniture & Appliances Market (Billion US$), 2020 – 2026
Figure 46: Japan E-Commerce by Food & Personal Care Market (Billion US$), 2017 – 2019
Figure 47: Japan E-Commerce - Forecast for Food & Personal Care Market (Billion US$), 2020 – 2026
Figure 48: Japan E-Commerce Market by Apparel (Billion US$), 2017 – 2019
Figure 49: Japan E-Commerce - Forecast for Apparel Market (Billion US$), 2020 – 2026
Figure 50: Japan E-Commerce User by Apparel (In Million), 2017 – 2019
Figure 51: Japan E-Commerce - Forecast for Apparel User (In Million), 2020 – 2026
Figure 52: Japan E-Commerce Apparel Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 53: Japan E-Commerce - Forecast for Apparel Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 54: Japan E-Commerce Market by Footwear (Billion US$), 2017 – 2019
Figure 55: Japan E-Commerce - Forecast for Footwear Market (Billion US$), 2020 – 2026
Figure 56: Japan E-Commerce User by Footwear (In Million), 2017 – 2019
Figure 57: Japan E-Commerce - Forecast for Footwear User (In Million), 2020 – 2026
Figure 58: Japan E-Commerce Footwear Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 59: Japan E-Commerce - Forecast for Footwear Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 60: Japan E-Commerce Market by Bags & Accessories (Billion US$), 2017 – 2019
Figure 61: Japan E-Commerce - Forecast for Bags & Accessories Market (Billion US$), 2020 – 2026
Figure 62: Japan E-Commerce User by Bags & Accessories (In Million), 2017 – 2019
Figure 63: Japan E-Commerce - Forecast for Bags & Accessories User (In Million), 2020 – 2026
Figure 64: Japan E-Commerce Bags & Accessories Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 64: Japan E-Commerce - Forecast for Bags & Accessories Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 65: Japan E-Commerce Market by Consumer Electronics (Billion US$), 2017 – 2019
Figure 66: Japan E-Commerce - Forecast for Consumer Electronics Market (Billion US$), 2020 – 2026
Figure 67: Japan E-Commerce User by Consumer Electronics (In Million), 2017 – 2019
Figure 68: Japan E-Commerce - Forecast for Consumer Electronics User (In Million), 2020 – 2026
Figure 69: Japan E-Commerce Consumer Electronics Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 70: Japan E-Commerce - Forecast for Consumer Electronics Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 71: Japan E-Commerce Market by Books, Movies, Music & Games (Billion US$), 2017 – 2019
Figure 72: Japan E-Commerce - Forecast for Books, Movies, Music & Games Market (Billion US$), 2020 – 2026
Figure 73: Japan E-Commerce User by Books, Movies, Music & Games (In Million), 2017 – 2019
Figure 74: Japan E-Commerce - Forecast for Books, Movies, Music & Games User (In Million), 2020 – 2026
Figure 75: Japan E-Commerce Market by Toys & Baby (Billion US$), 2017 – 2019
Figure 76: Japan E-Commerce - Forecast for Toys & Baby Market (Billion US$), 2020 – 2026
Figure 77: Japan E-Commerce User by Toys & Baby (In Million), 2017 – 2019
Figure 78: Japan E-Commerce - Forecast for Toys & Baby User (In Million), 2020 – 2026
Figure 79: Japan E-Commerce Market by Sports & Outdoor (Billion US$), 2017 – 2019
Figure 80: Japan E-Commerce - Forecast for Sports & Outdoor Market (Billion US$), 2020 – 2026
Figure 81: Japan E-Commerce User by Sports & Outdoor (In Million), 2017 – 2019
Figure 82: Japan E-Commerce - Forecast for Sports & Outdoor User (In Million), 2020 – 2026
Figure 83: Japan E-Commerce Market by Hobby & Stationery (Billion US$), 2017 – 2019
Figure 84: Japan E-Commerce - Forecast for Hobby & Stationery Market (Billion US$), 2020 – 2026
Figure 85: Japan E-Commerce User by Hobby & Stationery (In Million), 2017 – 2019
Figure 86: Japan E-Commerce - Forecast for Hobby & Stationery User (In Million), 2020 – 2026
Figure 87: Japan E-Commerce Market by DIY, Garden & Pets (Billion US$), 2017 – 2019
Figure 88: Japan E-Commerce - Forecast for DIY, Garden & Pets Market (Billion US$), 2020 – 2026
Figure 89: Japan E-Commerce User by DIY, Garden & Pets (In Million), 2017 – 2019
Figure 90: Japan E-Commerce - Forecast for DIY, Garden & Pets User (In Million), 2020 – 2026
Figure 91: Japan E-Commerce Market by Furniture & Homeware (Billion US$), 2017 – 2019
Figure 92: Japan E-Commerce - Forecast for Furniture & Homeware Market (Billion US$), 2020 – 2026
Figure 93: Japan E-Commerce User by Furniture & Homeware (In Million), 2017 – 2019
Figure 94: Japan E-Commerce - Forecast for Furniture & Homeware User (In Million), 2020 – 2026
Figure 95: Japan E-Commerce Furniture & Homeware Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 96: Japan E-Commerce - Forecast for Furniture & Homeware Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 97: Japan E-Commerce Market by Household Appliances (Billion US$), 2017 – 2019
Figure 98: Japan E-Commerce - Forecast for Household Appliances Market (Billion US$), 2020 – 2026
Figure 99: Japan E-Commerce User by Household Appliances (In Million), 2017 – 2019
Figure 100: Japan E-Commerce - Forecast for Household Appliances User (In Million), 2020 – 2026
Figure 101: Japan E-Commerce Household Appliances Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 102: Japan E-Commerce - Forecast for Household Appliances Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 103: Japan E-Commerce Market by Food & Beverages (Billion US$), 2017 – 2019
Figure 104: Japan E-Commerce - Forecast for Food & Beverages Market (Billion US$), 2020 – 2026
Figure 105: Japan E-Commerce User by Food & Beverages (In Million), 2017 – 2019
Figure 106: Japan E-Commerce - Forecast for Food & Beverages User (In Million), 2020 – 2026
Figure 107: Japan E-Commerce Food & Beverages Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 108: Japan E-Commerce - Forecast for Food & Beverages Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 109: Japan E-Commerce Market by Personal Care (Billion US$), 2017 – 2019
Figure 110: Japan E-Commerce - Forecast for Personal Care Market (Billion US$), 2020 – 2026
Figure 111: Japan E-Commerce User by Personal Care (In Million), 2017 – 2019
Figure 112: Japan E-Commerce - Forecast for Personal Care User (In Million), 2020 – 2026
Figure 113: Japan E-Commerce Personal Care Market Share by Online & Offline Shopping (In Percent), 2017 – 2019
Figure 114: Japan E-Commerce - Forecast for Personal Care Market Share by Online & Offline Shopping (In Percent), 2020 – 2026
Figure 115: Japan Number of Online Shoppers (In Million), 2017 – 2019
Figure 116: Forecast for Japan Number of Online Shoppers (In Million), 2020 – 2026
Figure 117: Rakuten Global Revenue (In Billion US$) 2015 - 2019
Figure 118: Forecast for Rakuten Global Revenue (In Billion US$) 2020 - 2026
Figure 119: Amazon Japan Revenue (In Billion US$) 2015 - 2019
Figure 120: Forecast for Amazon Japan Revenue (In Billion US$) 2020 - 2026
Figure 121: Kakaku Inc. Revenue (In Million US$) 2015 - 2019
Figure 122: Forecast for Kakaku Inc. Revenue (In Million US$) 2020 - 2026
Figure 123: Yahoo Japan Revenue (In Billion US$) 2015 - 2019
Figure 124: Forecast for Yahoo Japan Revenue (In Billion US$) 2020 - 2026
Figure 125: DMM.com Revenue (In Billion US$) 2015 - 2019
Figure 126: Forecast for DMM.com Revenue (In Billion US$) 2020 - 2026


List of Tables


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