Table of Content

1 INTRODUCTION 11
1.1 COVID-19 HEALTH ASSESSMENT 11
1.2 COVID-19 ECONOMIC ASSESSMENT 13
1.2.1 COVID-19 IMPACT ON THE ECONOMY?SCENARIO ASSESSMENT 14

2 COVID 19 IMPACT ON GLOBAL AGRICULTURAL PRODUCTION AND
FOOD SECURITY 17
2.1 INTRODUCTION 17
2.2 EFFECT ON GLOBAL AGRICULTURAL PRODUCTION 18
2.3 EFFECT ON GLOBAL FOOD SECURITY 19

3 COVID-19 IMPACT ON DIGITAL AGRICULTURE ECOSYSTEM 20
3.1 VALUE CHAIN 20
3.2 IMPACT ON THE VALUE CHAIN 21
3.2.1 SOFTWARE APPLICATION SOLUTION PROVIDERS 22
3.2.2 INFRASTRUCTURE AND PROTOCOL PROVIDERS 22
3.2.3 DISTRIBUTION AND LOGISTICS 24
3.2.4 END-USE INDUSTRY 24
3.3 MACROECONOMIC INDICATORS 24
3.3.1 DRIVERS 25
3.3.1.1 Increase in agricultural produce by helping farmers in making informed decisions 25
3.3.1.2 Growth in consumption of animal-based products and a rise in demand for higher production of animal feed 26
3.3.2 RESTRAINTS 27
3.3.2.1 Lack of proper standardization practices 27
3.3.2.2 Technological awareness among farmers 28

4 CUSTOMER ANALYSIS 29
4.1 INTRODUCTION 29
4.2 SHIFT IN THE AGRICULTURE AUTOMATION/PRECISION FARMING 30
4.2.1 DISRUPTION IN THE INDUSTRY 30
4.2.2 IMPACT IN CUSTOMERS OUTPUT & STRATEGIES TO IMPROVE PRODUCTIVITY 30
4.2.3 NEW MARKET OPPORTUNITIES 31
4.2.4 RISK MITIGATION STRATEGY 31
4.3 SHIFT IN THE LIVESTOCK INDUSTRY 31
4.3.1 DISRUPTION IN THE INDUSTRY 31
4.3.2 IMPACT IN CUSTOMERS OUTPUT & STRATEGIES TO RESUME/ IMPROVE ANIMAL FEED PRODUCTION 32
4.3.3 NEW MARKET OPPORTUNITIES 33
4.3.4 RISK MITIGATION STRATEGY 33
4.4 SHIFT IN THE FOOD AND FEED SAFETY INDUSTRY 34
4.4.1 DISRUPTION IN THE INDUSTRY 34
4.4.2 BIOSECURITY AND SAFETY SOLUTIONS TO ENHANCE TRADE 35
4.4.3 QUALITY MANAGEMENT SYSTEMS TO COMBAT COVID 19 35
4.4.4 RISK MITIGATION STRATEGY 36

5 GROWTH OPPORTUNITIES IN THE DIGITAL AGRICULTURE INDUSTRY 37
5.1 INTRODUCTION 37
5.2 SCENARIO-BASED ANALYSIS 38
5.3 MOST ATTRACTIVE MARKET: IMPACT & OPPORTUNITIES 38
5.3.1 PRECISION FARMING: SOIL AND CROP MONITORING 38
5.3.2 LIVESTOCK FARMING: MILK HARVESTING 39
5.4 WORST-AFFECTED MARKET: IMPACT AND OPPORTUNITIES 41
5.4.1 FARM LABOR MANAGEMENT 41

6 SHORT- AND MID-TERM STRATEGY SHIFTS BY DIGITAL AGRICULTURE COMPANIES TO MITIGATE COVID IMPACT 42
6.1 SHORT- AND MID-TERM STRATEGIES 42
6.1.1 PRODUCT LEVEL 42
6.1.2 APPLICATION LEVEL 43
6.2 REGIONAL/GEOGRAPHIC ANALYSIS 44
6.2.1 US 44
6.2.2 ASIA PACIFIC 45
6.2.3 EUROPE 46
6.2.4 ROW 46
6.3 WINNING STRATEGIES IN THE INDUSTRY TO GAIN MARKET SHARE 47
6.3.1 SHORT-TERM 47
6.3.2 MID-TERM 48
6.3.3 LONG-TERM 49

7 DIGITAL AGRICULTURE MARKET: MARKET OUTLOOK DUE TO COVID-19 50
7.1 SMART FARMING SYSTEMS 50
7.1.1 YIELD MONITORING 51
7.1.2 FIELD MAPPING 52
7.1.3 CROP SCOUTING 53
7.1.4 CLIMATE SMART 54
7.1.5 LIVESTOCK MONITORING 55
7.1.6 REAL-TIME SAFETY TESTING 56
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7.2 GEOGRAPHY 58
7.2.1 INTRODUCTION 58
7.2.2 ASIA PACIFIC 61
7.2.2.1 India 63
7.2.2.2 China 64
7.2.3 EUROPE 64
7.2.3.1 Germany 65
7.2.3.2 France 66
7.2.3.3 UK 66
7.2.3.4 Rest of Europe 67
7.2.4 US 67
7.2.5 ROW 68

8 COMPANY PROFILES 69
(Business Overview, Impact Analysis of COVID-19 Pandemic on Digital Agriculture Ecosystem, Impact Analysis of COVID-19, Winning Strategies in the Industry)
8.1 DTN 69
8.2 FARMERS EDGE 71
8.3 TARANIS 73
8.4 EUROFINS 75
8.5 AGRIWEBB 77
*Details on Business Overview, Impact Analysis of COVID-19 Pandemic on Digital Agriculture Ecosystem, Impact Analysis of COVID-19, Winning Strategies in the Industry might not be captured in case of unlisted companies

9 APPENDIX 79
9.1 INSIGHTS OF INDUSTRY EXPERTS 79
9.2 DISCUSSION GUIDE 80
9.4 AUTHOR DETAILS 85



List of Figures



FIGURE 1 COVID-19 THE GLOBAL PROPAGATION 11
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 12
FIGURE 3 COUNTRIES BEGIN WITH SIMILAR TRAJECTORIES BUT CURVES DEVIATE BASED
ON MEASURES TAKEN 13
FIGURE 4 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 13
FIGURE 5 CRITERIA IMPACTING THE GLOBAL ECONOMY 14
FIGURE 6 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 15
FIGURE 7 VALUE CHAIN: DIGITAL AGRICULTURE 21
FIGURE 8 DIGITAL AGRICULTURE MARKET: MACROECONOMIC INDICATORS 24
FIGURE 9 GLOBAL PER CAPITA CONSUMPTION OF FOOD PRODUCTS, 1964–2030 (KCAL/PERSON/DAY) 25
FIGURE 10 MEAT CONSUMPTION, BY REGION/COUNTRY, 1961–2018 (MILLION TONNE) 27
FIGURE 11 ELEMENTS OF UNCERTAINTY: DIGITAL AGRICULTURE MARKET 38
FIGURE 12 COVID-19 IMPACT SHARE ON DIGITAL AGRICULTURE, BY SMART FARMING SYSTEM, 2019 VS. 2021 50
FIGURE 13 OVERALL SUPPLY EXPOSURE LEVELS, BY REGION/COUNTRY, 2020 59
FIGURE 14 COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY REGION/
COUNTRY, 2020 60
FIGURE 15 ASIA PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET 2020 (USD MILLION) 62

 

List of Tables



TABLE 1 RECENT TECHNOLOGIES USED IN DIGITAL AGRICULTURE 23
TABLE 2 COVID-19 IMPACT ON SMART FARMING SYSTEMS MARKET, BY TYPE 2019–2021 (USD MILLION) 51
TABLE 3 COVID-19 IMPACT ON YIELD MONITORING MARKET, BY REGION/COUNTRY 2019–2021 (USD MILLION) 52
TABLE 4 COVID-19 IMPACT ON FIELD MAPPING MARKET, BY REGION/COUNTRY 2019–2021 (USD MILLION) 53
TABLE 5 COVID-19 IMPACT ON CROP SCOUTING MARKET, BY REGION/COUNTRY 2019–2021 (USD MILLION) 54
TABLE 6 COVID-19 IMPACT ON CLIMATE SMART MARKET, BY REGION/COUNTRY 2019–2021 (USD MILLION) 55
TABLE 7 COVID-19 IMPACT ON LIVESTOCK MONITORING MARKET, BY REGION/COUNTRY, 2019–2021 (USD MILLION) 56
TABLE 8 COVID-19 IMPACT ON REAL-TIME SAFETY TESTING MARKET, BY REGION/COUNTRY, 2019–2021 (USD MILLION) 57
TABLE 9 COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY REGION/COUNTRY, 2019–2021 (USD MILLION) 60
TABLE 10 ASIA-PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET BY SMART FARMING SYSTEMS, 2019–2021 (USD MILLION) 62
TABLE 11 ASIA PACIFIC: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET BY COUNTRY, 2019–2021 (USD MILLION) 63
TABLE 12 EUROPE: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET BY SMART FARMING SYSTEM, 2019–2021 (USD MILLION) 65
TABLE 13 EUROPE: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET BY COUNTRY, 2019–2021 (USD MILLION) 65
TABLE 14 US: COVID-19 IMPACT ON DIGITAL AGRICULTURE MARKET, BY SMART FARMING SYSTEM, 2019–2021 (USD MILLION) 67
TABLE 15 ROW: COVID-19 IMPACT ON DIGITAL AGRICULTURE, BY SMART FARMING SYSTEM, 2019–2021 (USD MILLION) 68