Table of Content

Executive Summary
Key Findings
Introduction
Market Definitions
Market Definitions (continued)
Market Definitions (continued)

Macroeconomic Analysis
Economy
Socioeconomic Data
Socioeconomic Data (continued)
Cost of Living
Water Consumption Trends
Water Consumption Trends (continued)

Market Drivers and Restraints
Market Drivers
Market Drivers—Explanation
Market Restraints
Market Restraints—Explanation

Market Forecast and Trends
Total Revenue Forecast
Revenue Forecast by Technology
Revenue Breakdown—Region, End-user, and Product Type
Country Focus—China
Country Focus—India
Country Focus—Malaysia
Country Focus—Indonesia
Technological Trends and Consumerism
Price Points—CT Water Purifiers
Price Points—ST Water Purifiers
Key Buying Factors

Market Distribution Trends
Sales Channel—Retailers and eCommerce
Sales Channel—Distributors
Common Business Models
Distribution Trends to Residential End Users
Distribution Trends to Light Commercial End Users
Distribution Trends to HoReCa End Users
List of Key Distributors
List of Key Distributors (continued)
List of Key Retailers
Competitive Analysis
Key Competitors
Key Competitors (continued)

Competitive Positioning
Company Profile—Coway
Company Profile—Coway (continued)
Company Profile—ChungHo Nais
Company Profile—ChungHo Nais (continued)
Company Profile—Unilever (Pureit)
Company Profile—Unilever (Pureit) (continued)
Company Profile—Amway
Company Profile—Amway (continued)
Company Profile—SK Magic
Company Profile—SK Magic (continued)
Company Profile—AO Smith
Company Profile—AO Smith (continued)
Company Profile—Midea Group
Company Profile—Midea Group (continued)
Company Profile—Cuckoo
Company Profile—Cuckoo (continued)

Growth Opportunities and Companies to Action
Growth Opportunity 1—Smart Water Purifiers
Growth Opportunity 2—Marketing to Millennials
Growth Opportunity 3—Partnering with Co-working Spaces
Growth Opportunity 4—Water-as-a-Service (WaaS)
Growth Opportunity 5—Online Marketplaces
Strategic Imperatives for Success and Growth

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)