Table of Content

1 INTRODUCTION 14
1.1 COVID-19 HEALTH ASSESSMENT 14
1.2 COVID-19 ECONOMIC ASSESSMENT 16
1.2.1 COVID-19 IMPACT ON THE ECONOMY?SCENARIO ASSESSMENT 17

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakdown of primaries 23
2.1.2.2 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 24
2.2.1.1 Approach for capturing market share by bottom-up analysis
(demand side) 24
2.2.2 TOP-DOWN APPROACH 25
2.2.2.1 Approach for estimating market size by top-down approach
(supply side) 25
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28
3.1 PRE-COVID-19 30
3.2 REALISTIC SCENARIO 30
3.3 PESSIMISTIC SCENARIO 31
3.4 OPTIMISTIC SCENARIO 31

4 IMPACT OF COVID-19 ON DISPLAY PANEL MARKET DYNAMICS 35
4.1 MARKET DYNAMICS 35
4.1.1 DRIVERS 36
4.1.1.1 Growing acceptance of work from the home norm 36
4.1.1.2 Rising focus of regional financial institutions to design fiscal policies for keeping display market floating during COVID-19 crisis 36
4.1.1.3 Shifting manufacturing units to less affected regions 37
4.1.1.4 Increasing demand for 4K and 8K displays with the availability of UHD content 37
4.1.1.5 Surging adoption of OLED displays in smartphones and rising demand for flexible display panels 37
4.1.1.6 Increasing investments for the construction of new OLED and
LCD panel manufacturing facilities 37
4.1.1.7 Booming automotive displays industry 38
4.1.1.8 Rising focus on development of energy-efficient, attractive, and high-end-specification display products using advanced technologies 38
4.1.2 RESTRAINTS 39
4.1.2.1 Impact on supply chain 39
4.1.2.2 Lower capacity utilization 39
4.1.2.3 Restrictions on trading 40
4.1.2.4 Adverse impact of lockdown and social distancing hamper commercial trades 40
4.1.2.5 Trade restrictions imposed by US on China 40
4.1.3 OPPORTUNITIES 41
4.1.3.1 Need for large number of medical displays to treat increasing number of patients 41
4.1.3.2 Deployment of touchless kiosks 41
4.1.3.3 Growing number of vendors adopting OLED display panels for televisions 41
4.1.3.4 Emerging use cases?smart displays, smart mirrors, smart home appliances 41
4.1.3.5 Emerging display technologies?micro-LED and true quantum dots 42
4.1.3.6 Growth in smart wearable display market?AR/VR HMDs and smartwatches 42
4.1.3.7 Potential opportunities for new vendors due to localization of components in long run 42

5 SYSTEM AND EXTENDED ECOSYSTEM OF DISPLAY PANEL MARKET 43
5.1 INTRODUCTION 43
5.2 VALUE CHAIN ANALYSIS 43
5.3 COVID-19 IMPACT ON SUPPLY CHAIN OF DISPLAY ECOSYSTEM 43
5.3.1 IMPLICATIONS ON R&D/RAW MATERIAL AND INPUT SUPPLY 44
5.3.2 IMPLICATIONS ON MANUFACTURING 44
5.3.3 IMPLICATIONS ON ASSEMBLY AND INTEGRATION 44
5.3.4 IMPLICATIONS ON INPUT SUPPLIERS 45
5.4 POTENTIAL SHIFT IN CLIENTS’ REVENUES 46

6 IMPACT OF COVID-19 ON DISPLAY BY PRODUCT, TECHNOLOGY, AND PLAYER 47
6.1 INTRODUCTION 47
6.2 BY PRODUCT 47
6.2.1 BIGGEST GAINERS 47
6.2.1.1 PC monitors and laptops 47
6.2.2 BIGGEST LOSERS 48
6.2.2.1 Smartphone 48
6.3 BY PLAYER 49
6.3.1 BIGGEST GAINERS 49
6.3.1.1 Samsung Display 49
6.3.2 BIGGEST LOSERS 49
6.3.2.1 LG Display 49
6.4 BY TECHNOLOGY 50
6.4.1 BIGGEST GAINERS 50
6.4.1.1 OLED & Amoled 50
6.4.2 BIGGEST LOSERS 50
6.4.2.1 LCD 50

7 INDUSTRY ANALYSIS 51
7.1 CONSUMER 51
7.2 AUTOMOTIVE 53
7.3 SPORTS & ENTERTAINMENT 54
7.4 TRANSPORTATION 55
7.5 RETAIL, HOSPITALITY, AND BFSI 56
7.6 INDUSTRIAL & ENTERPRISE 57
7.7 EDUCATION 58
7.8 HEALTHCARE 59
7.9 AEROSPACE, DEFENSE, & MILITARY 60
7.10 OTHERS 61

8 PRODUCT ANALYSIS 63
8.1 PC, MONITORS AND LAPTOPS 64
8.2 LARGE FORMAT DISPLAYS 65
8.3 TELEVISIONS 66
8.4 AUTOMOTIVE DISPLAYS 67
8.5 SMART WEARABLES 68
8.6 SMARTPHONES 69
8.7 TABLETS 70

9 GEOGRAPHIC ANALYSIS 72
9.1 INTRODUCTION 72
9.2 APAC 73
9.2.1 CHINA 75
9.2.2 JAPAN 76
9.2.3 SOUTH KOREA 77
9.2.4 TAIWAN 78
9.3 NORTH AMERICA 79
9.3.1 US 80
9.3.2 CANADA AND MEXICO 81
9.4 EUROPE 83
9.4.1 GERMANY 84
9.4.2 UK 85
9.4.3 FRANCE 86
9.5 ROW 87

10 COMPANY PROFILES 89
10.1 INTRODUCTION 89
(Business Overview, Products/Solutions/Services offered, Key developments during COVID crisis, and MnM View)*
10.2 KEY PLAYERS 89
10.2.1 SAMSUNG DISPLAY 89
10.2.2 LG DISPLAY 92
10.2.3 BOE TECHNOLOGY 94
10.2.4 AU OPTRONICS (AUO) 96
10.2.5 INNOLUX CORPORATION 98
10.2.6 JAPAN DISPLAY (JDI) 100
10.2.7 SHARP (FOXCONN) 102
10.2.8 CHINA STAR OPTOELECTRONICS TECHNOLOGY (CSOT) (CDOT) (TCL) 104
10.2.9 TIANMA MICROELECTRONICS 105
10.2.10 TRULY ELECTRONICS 106
10.3 KEY INNOVATORS 107
10.3.1 APPLE (LUXVUE) 107
10.3.2 SONY 108
10.3.3 E INK HOLDINGS 108
10.3.4 UNIVERSAL DISPLAY CORP. (UDC) 109
10.3.5 JOLED 109
10.3.6 EMAGIN CORPORATION 110
10.3.7 KOPIN CORPORATION 111
*Details on (Business Overview, Products/Solutions/Services offered, Key developments during COVID crisis, and MnM View might not be captured in case of unlisted companies.
10.4 SHORT-TERM AND LONG-TERM STRATEGIES 112
10.4.1 SHORT-TERM STRATEGIES 112
10.4.1.1 Modify business-related strategies 112
10.4.1.2 Prioritize companies’ manufacturing essential raw materials 112
10.4.1.3 Prioritize employee health and safety 112
10.4.2 MID-TERM STRATEGIES 113
10.4.2.1 Communicate with relevant stakeholders 113
10.4.2.2 Build resilience in preparation for new normal 113
10.4.2.3 Adjust hiring to temporarily adjusted demand 113
10.4.2.4 Evaluate and adjust procurement strategic priorities 113
10.4.3 LONG-TERM STRATEGIES 114
10.4.3.1 Strengthening supply chains 114
10.4.3.2 Implement digital and automated manufacturing capabilities paired with strong manufacturing excellence 114
10.4.3.3 Embrace digitalization to evaluate supply chains 114
10.4.3.4 Invest in more collaborative and agile planning and fulfillment capabilities 114

11 APPENDIX 115
11.1 DISCUSSION GUIDE 115
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 118
11.3 AUTHOR DETAILS 120



List of Figures



FIGURE 1 COVID-19 THE GLOBAL PROPAGATION 14
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 15
FIGURE 3 COUNTRIES BEGIN WITH SIMILAR TRAJECTORIES BUT CURVES DEVIATE BASED ON MEASURES TAKEN 16
FIGURE 4 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 16
FIGURE 5 CRITERIA IMPACTING THE GLOBAL ECONOMY 17
FIGURE 6 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 18
FIGURE 7 DISPLAY PANEL MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 21
FIGURE 8 BOTTOM-UP APPROACH TO ARRIVE AT MARKET SIZE 25
FIGURE 9 TOP-DOWN APPROACH TO ARRIVE AT MARKET SIZE 26
FIGURE 10 DATA TRIANGULATION 26
FIGURE 11 ASSUMPTIONS OF RESEARCH STUDY 27
FIGURE 12 PRE- AND POST-COVID-19 IMPACT ANALYSIS ON DISPLAY MARKET 30
FIGURE 13 IMPACT OF COVID-19 ON PRODUCT 32
FIGURE 14 IMPACT OF COVID-19 ON DISPLAY PANEL, BY REGION 33
FIGURE 15 MARKET DYNAMICS: DISPLAY MARKET 35
FIGURE 16 CARES ACT PACKAGE BREAKUP 36
FIGURE 17 DISRUPTION IN MANUFACTURING ECOSYSTEM 39
FIGURE 18 DISPLAY PANEL MARKET: VALUE CHAIN ANALYSIS 43
FIGURE 19 USE CASES: SHIFT IN CLIENTS’ REVENUES: WITH EXTENDED LENS
ON GROW DISPLAY 46
FIGURE 20 DISPLAY PANEL MARKET SEGMENTATION, BY INDUSTRY 51
FIGURE 21 CONSUMER-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 52
FIGURE 22 AUTOMOTIVE-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 53
FIGURE 23 SPORTS & ENTERTAINMENT-SCENARIO ANALYSIS: PRE-COVID-19 AND
POST-COVID-19 54
FIGURE 24 TRANSPORTATION-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 55
FIGURE 25 RETAIL, HOSPITALITY & BFSI-SCENARIO ANALYSIS: PRE-COVID-19 AND
POST-COVID-19 57
FIGURE 26 INDUSTRIAL & ENTERPRISE-SCENARIO ANALYSIS: PRE-COVID-19 AND
POST-COVID-19 58
FIGURE 27 EDUCATION-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 59
FIGURE 28 HEALTHCARE-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 60
FIGURE 29 MILITARY, DEFENCE & AEROSPACE-SCENARIO ANALYSIS: PRE-COVID-19
AND POST-COVID-19 61
FIGURE 30 OTHER INDUSTRY-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 62
FIGURE 31 DISPLAY PANEL MARKET SEGMENTATION, BY PRODUCT 63
FIGURE 32 PC MONITOR & LAPTOP-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 64
FIGURE 33 LARGE FORMAT DISPLAY-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 65
FIGURE 34 TELEVISION-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 67
FIGURE 35 AUTOMOTIVE DISPLAY-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 68
FIGURE 36 SART WEARABLES-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 69
FIGURE 37 SMARTPHONES-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 70
FIGURE 38 TABLET-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 71
FIGURE 39 DISPLAY PANEL MARKET, BY REGION 72
FIGURE 40 APAC-SCENARIO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 74
FIGURE 41 CHINA ANALYSIS: PRE-COVID-19 AND POST-COVID-19 75
FIGURE 42 JAPAN ANALYSIS: PRE-COVID-19 AND POST-COVID-19 76
FIGURE 43 SOUTH KOREA ANALYSIS: PRE-COVID-19 AND POST-COVID-19 77
FIGURE 44 TAIWAN ANALYSIS: PRE-COVID-19 AND POST-COVID-19 78
FIGURE 45 NORTH AMERICA ANALYSIS: PRE-COVID-19 AND POST-COVID-19 80
FIGURE 46 US ANALYSIS: PRE-COVID-19 AND POST-COVID-19 81
FIGURE 47 CANADA & MEXICO ANALYSIS: PRE-COVID-19 AND POST-COVID-19 82
FIGURE 48 EUROPE ANALYSIS: PRE-COVID-19 AND POST-COVID-19 84
FIGURE 49 GERMANY ANALYSIS: PRE-COVID-19 AND POST-COVID-19 85
FIGURE 50 UK ANALYSIS: PRE-COVID-19 AND POST-COVID-19 86
FIGURE 51 FRANCE ANALYSIS: PRE-COVID-19 AND POST-COVID-19 87
FIGURE 52 ROW ANALYSIS: PRE-COVID-19 AND POST-COVID-19 88

 

List of Tables



TABLE 1 DISPLAY PANEL MARKET, BY REGION, 2017–2025 (USD BILLION) 73
TABLE 2 DISPLAY PANEL MARKET IN APAC, BY COUNTRY, 2017–2025 (USD BILLION) 74
TABLE 3 DISPLAY PANEL MARKET IN NORTH AMERICA, BY COUNTRY 2017–2025 (USD BILLION) 79
TABLE 4 DISPLAY PANEL MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD BILLION) 83