Table of Content

Table of Contents

Executive Summary
Key Findings

Research Scope and Methodology
Research Aim and Scope
Research Methodology
Key Questions this Study will Answer

The State of the Store
Changing Role of the Store
Changing Role of the Store (continued)

Future Store Trends
Just Commerce
Personalisation, Immersive Experiences, and Marketing Channels
Continuous Experimentation and ‘Retailtainment’
Frictionless Convenience

Concept/Innovative Stores
Amazon Go (New York)
b8ta (New York)
Canada Goose (Toronto)
IKEA Planning Studio (London)
McDonald’s To Go (London)
Puma Flagship Store (New York)
Nike House of Innovation 000 (New York)
Samsung KX (London)
Starbucks Pickup (New York)
Walmart Intelligent Retail Lab (New York)
Zara Flagship Store Westfield Stratford (London)

Growth Opportunities
Growth Opportunity 1—Integrate Physical and Digital
Growth Opportunity 2—Personalise, Immerse, and Entertain
Growth Opportunity 3—Automate and Simplify

Big 3 Predictions
Big 3 Predictions
Legal Disclaimer