Table of Content

1 Research Methodology

2 Research Objectives

3 Research Process


4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segments
4.4.1 Market Segmentation By Occasion
4.4.2 Market Segmentation By Platform
4.4.3 Market Segmentation By Product
4.4.4 Market Segmentation By Purchase Options


5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation


6 Market at a Glance

7 Introduction
7.1 Overview
7.2 The State Of The Us Economy


8 Floral And Gifting Industry In The US: An Overview
8.1 The Gifting Industry In The Us
8.2 Floral Gifting Market
8.2.1 An Insight Into Attributed Value
8.2.2 Flower Production
8.2.3 Logistics And Transportation
8.2.4 Rules And Regulations
8.3 Consumer Behavior
8.3.1 Key Consideration Drivers
8.3.2 Degree Of Value
8.3.3 Purchase Barriers
8.4 Generational Insights
8.4.1 Millennials
8.4.2 Generation X
8.4.3 Baby Boomers


9 Market Opportunities & Trends
9.1 Flat Packed Bouquets
9.2 The Spread Of The Farmer-Florist Movement
9.3 Intensifying Movement Toward Local Flowers
9.4 Broadening Range Of Bouquet Elements
9.5 Sustainability On The Rise
9.6 Micro-Regionalism Is Intensifying


10 Market Growth Enablers
10.1 Rise Of Botanical Homescapes And Retail And Hospitality Bioengineering
10.2 Link Between Exposure To Flowers And Health And Wellbeing
10.3 Floral Design Gains Renaissance
10.4 New Entrants Disrupting Industry
10.5 Diminishing Barriers Of Cost
10.6 Growth Of Multi-Cultural Audiences
10.7 Risk Aversion During Gift Giving


11 Market Restraints
11.1 The Personalized Gift Wave
11.2 Dearth of a Unified Campaign Against ?Blood Flowers’
11.3 Investments in Dried And Artificial Flowers
11.4 High Wastage
11.5 Plant Gifts That Keep On Giving
11.6 Disparities And Issues With Flower Deliveries
11.7 Negative Publicity of Flowers


12 Market Landscape
12.1 Market Overview
12.2 Five Forces Analysis
12.2.1 Threat of New Entrants
12.2.2 Bargaining Power of Suppliers
12.2.3 Bargaining Power of Buyers
12.2.4 Threat of Substitutes
12.2.5 Competitive Rivalry


13 Occasion
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Personal
13.3.1 Market Size & Forecast
13.4 Wedding
13.4.1 Market Size & Forecast
13.5 Self-Gifting
13.5.1 Market Size & Forecast
13.6 Corporate Gifting
13.6.1 Market Size & Forecast
13.7 Sympathy
13.7.1 Market Size & Forecast


14 Platform
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 In-Store
14.3.1 Market Size & Forecast
14.4 Online
14.4.1 Market Size & Forecast
14.5 Mobile
14.5.1 Market Size & Forecast


15 Product
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Bouquets And Arrangements
15.3.1 Market Size & Forecast
15.4 Stems
15.4.1 Market Size & Forecast


16 Purchase Options
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 One-Time Purchase
16.3.1 Market Size & Forecast
16.4 Subscriptions
16.4.1 Market Size & Forecast


17 Competitive Landscape
17.1 Competition Overview
17.1.1 Marketing


18 Market Vendor Analysis
18.1 Market Ranking Analysis


19 Key Company Profiles
19.1 FTD Companies
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strategies
19.1.4 Key Strengths
19.1.5 Key Opportunities
19.2 1-800-Flowers.Com
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strategies
19.2.4 Key Strengths
19.2.5 Key Opportunities
19.3 Teleflora
19.3.1 Business Overview
19.3.2 Major Product Offerings
19.3.3 Key Strategies
19.3.4 Key Strengths
19.3.5 Key Opportunities
19.4 From You Flowers
19.4.1 Business Overview
19.4.2 Major Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
19.4.5 Key Opportunities


20 Other Prominent Vendors
20.1 5th Ave Floral Co.
20.1.1 Business Overview
20.1.2 Product Offerings
20.1.3 Key Strengths
20.1.4 Key Strategies
20.2 Avas Flowers
20.2.1 Business Overview
20.2.2 Product Offerings
20.2.3 Key Strengths
20.2.4 Key Strategies
20.3 Benchmark Bouquets
20.3.1 Business Overview
20.3.2 Product Offerings
20.3.3 Key Strengths
20.3.4 1.5.4 Key Strategies
20.4 Bloomnation
20.4.1 Business Overview
20.4.2 Product Offerings
20.4.3 Key Strengths
20.4.4 Key Strategies
20.5 Bloomsybox
20.5.1 Business Overview
20.5.2 Product Offerings
20.5.3 Key Strengths
20.5.4 Key Strategies
20.6 Blooms Today
20.6.1 Business Overview
20.6.2 Product Offerings
20.6.3 Key Strengths
20.6.4 Key Strategies
20.7 Farmgirl Flowers
20.7.1 Business Overview
20.7.2 Product Offerings
20.7.3 Key Strengths
20.7.4 Key Strategies
20.8 Floom
20.8.1 Business Overview
20.8.2 Product Offerings
20.8.3 Key Strengths
20.8.4 Key Strategies
20.9 Flora2000
20.9.1 Business Overview
20.9.2 Product Offerings
20.9.3 Key Strengths
20.9.4 Key Strategies
20.10 Floraqueen
20.10.1 Business Overview
20.10.2 Product Offerings
20.10.3 1.7.3 Key Strengths
20.10.4 1.7.4 Key Strategies
20.11 Flowerbud.Com
20.11.1 Business Overview
20.11.2 Product Offerings
20.11.3 Key Strengths
20.11.4 Key Strategies
20.12 Flowerpetal.Com
20.12.1 Business Overview
20.12.2 Product Offerings
20.12.3 Key Strengths
20.12.4 Key Strategies
20.13 Justflowers.Com
20.13.1 Business Overview
20.13.2 Product Offerings
20.13.3 Key Strengths
20.13.4 Key Strategies
20.14 Kabloom.Com
20.14.1 Business Overview
20.14.2 Product Offerings
20.14.3 Key Strengths
20.14.4 Key Strategies
20.15 The Flower Shop
20.15.1 Business Overview
20.15.2 Product Offerings
20.15.3 Key Strengths
20.15.4 Key Strategies
20.16 The Bouqs
20.16.1 Business Overview
20.16.2 Product Offerings
20.16.3 Key Strengths
20.16.4 Key Strategies
20.17 Urban Stems
20.17.1 Business Overview
20.17.2 Product Offerings
20.17.3 Key Strengths
20.17.4 Key Strategies
20.18 Gotham Florist
20.18.1 Business Overview
20.18.2 Product Offerings
20.18.3 Key Strengths
20.18.4 Key Strategies
20.19 H. Bloom
20.19.1 Business Overview
20.19.2 Product Offerings
20.19.3 Key Strengths
20.19.4 Key Strategies
20.20 Venus Et Fleur
20.20.1 Business Overview
20.20.2 Product Offerings
20.20.3 Key Strengths
20.20.4 Key Strategies

21 Report Summary
21.1 Key Takeaways
21.2 Strategic Recommendations

22 Quantitative Summary
22.1 Market By Occasion
22.2 Market By Platform
22.3 Market By Product
22.4 Market By Purchase Options

23 Appendix
23.1 Abbreviations