Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter’s Fiver Forces Analysis 29

3 Segmentation of Asia Pacific Market by Technology 33
3.1 Market Overview by Technology 33
3.2 Marker-based Mobile Augmented Reality 35
3.3 Markerless Mobile Augmented Reality 37

4 Segmentation of Asia Pacific Market by Component 39
4.1 Market Overview by Component 39
4.2 Hardware 41
4.3 Software 43
4.3.1 Consumer MAR App Market 44

5 Segmentation of Asia Pacific Market by Mobile Device 46
5.1 Market Overview by Mobile Device 46
5.2 Smartphones 48
5.3 Tablets 49
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 50
5.5 Smart Glasses and Wearables 51

6 Segmentation of Asia Pacific Market by Industry Vertical 52
6.1 Market Overview by Industry Vertical 52
6.2 Gaming 54
6.3 Entertainment & Media 55
6.4 Aerospace & Defense 56
6.5 Healthcare 57
6.6 Education & E-learning 58
6.7 Manufacturing 59
6.8 Retail & E-commerce 60
6.9 Other Verticals 61

7 Segmentation of Asia Pacific Market by End User 62
7.1 Market Overview by End User 62
7.2 Consumer 64
7.3 Enterprise 66

8 Asia-Pacific Market 2019-2026 by Country 68
8.1 Overview of Asia-Pacific Market 68
8.2 China 71
8.3 Japan 74
8.4 India 77
8.5 Australia 79
8.6 South Korea 81
8.7 Rest of APAC Region 83

9 Competitive Landscape 85
9.1 Overview of Key Vendors 85
9.2 New Product Launch, Partnership, Investment, and M&A 88
9.3 Company Profiles 89
Apple Inc. 89
Atheer, Inc. 91
Augmented Pixels 92
Aurasma 93
Blippar Ltd. 94
Catchoom Technologies, S.L. 95
Cinoptics 96
DAQRI LLC 97
Google, LLC 98
HTC 99
Infinity Augmented Reality 100
Laster Technologies 101
Lumus Ltd. 102
Meta 103
Microsoft Corp. 104
Optinvent S.A. 105
Qualcomm Technologies Inc. 106
Rockwell Collins 107
Samsung Co Ltd. 108
Sieko Epson 109
Technical Illusions 110
Total Immersion 111
Universal mCloud Corp. (NGRAIN) 112
Vuzix Corp. 113
WeAR Studio 114
Wikitude GmbH 115
Zappar 116

10 Investing in Asia Pacific Market: Risk Assessment and Management 117
10.1 Risk Evaluation of Asia Pacific Market 117
10.2 Critical Success Factors (CSFs) 120
Related Reports and Products 123



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. Asia Pacific Mobile Augmented Reality Market, 2015-2026, $ bn 19
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Mobile Augmented Reality Market 20
Figure 7. Primary Restraints and Impact Factors of Asia Pacific Mobile Augmented Reality Market 23
Figure 8. Porter’s Fiver Forces Analysis of Asia Pacific Mobile Augmented Reality Market 29
Figure 9. Breakdown of Asia Pacific Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue 33
Figure 10. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34
Figure 11. Asia Pacific Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn 36
Figure 12. Asia Pacific Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn 38
Figure 13. Breakdown of Asia Pacific Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue 39
Figure 14. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 40
Figure 15. Asia Pacific Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn 41
Figure 16. Asia Pacific Mobile Augmented Reality Market: Software, 2015-2026, $ bn 43
Figure 17. Asia Pacific Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn 44
Figure 18. Asia Pacific Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD 45
Figure 19. Asia Pacific Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million 45
Figure 20. Breakdown of Asia Pacific Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue 46
Figure 21. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 47
Figure 22. Asia Pacific Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn 48
Figure 23. Asia Pacific Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn 49
Figure 24. Asia Pacific Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn 50
Figure 25. Asia Pacific Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn 51
Figure 26. Breakdown of Asia Pacific Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 52
Figure 27. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53
Figure 28. Asia Pacific Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn 54
Figure 29. Asia Pacific Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn 55
Figure 30. Asia Pacific Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn 56
Figure 31. Asia Pacific Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn 57
Figure 32. Asia Pacific Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn 58
Figure 33. Asia Pacific Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn 59
Figure 34. Asia Pacific Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn 60
Figure 35. Asia Pacific Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn 61
Figure 36. Breakdown of Asia Pacific Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue 62
Figure 37. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 63
Figure 38. Asia Pacific Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn 64
Figure 39. Asia Pacific Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion 65
Figure 40. Asia Pacific Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn 66
Figure 41. Breakdown of APAC Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 69
Figure 42. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 70
Figure 43. Mobile Augmented Reality Market in China, 2015-2026, $ bn 71
Figure 44. Mobile Augmented Reality Market in Japan, 2015-2026, $ bn 75
Figure 45. Mobile Augmented Reality Market in India, 2015-2026, $ bn 77
Figure 46. Mobile Augmented Reality Market in Australia, 2015-2026, $ bn 79
Figure 47. Mobile Augmented Reality Market in South Korea, 2015-2026, $ bn 81
Figure 48. Mobile Augmented Reality Market in Rest of APAC, 2015-2026, $ bn 83
Figure 49. Growth Stage of Asia Pacific Mobile Augmented Reality Industry over the Forecast Period 85


List of Tables


Table 1. Snapshot of Asia Pacific Mobile Augmented Reality Market, 2019-2026 18
Table 2. Main Product Trends and Market Opportunities in Asia Pacific Mobile Augmented Reality Market 26
Table 3. Asia Pacific Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 33
Table 4. Asia Pacific Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 36
Table 5. Asia Pacific Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 38
Table 6. Asia Pacific Mobile Augmented Reality Market by Component, 2015-2026, $ bn 39
Table 7. Asia Pacific Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 42
Table 8. Asia Pacific Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 43
Table 9. Asia Pacific Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 46
Table 10. Asia Pacific Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 52
Table 11. Asia Pacific Mobile Augmented Reality Market by End User, 2015-2026, $ bn 62
Table 12. Asia Pacific Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 66
Table 13. APAC Mobile Augmented Reality Market by Country, 2015-2026, $ bn 69
Table 14. China Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 72
Table 15. China Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 72
Table 16. China Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 72
Table 17. Japan Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 76
Table 18. Japan Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 76
Table 19. Japan Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 76
Table 20. India Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 21. India Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 22. India Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 23. Australia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 80
Table 24. Australia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 80
Table 25. Australia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 80
Table 26. South Korea Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 82
Table 27. South Korea Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 82
Table 28. South Korea Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 82
Table 29. Mobile Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ bn 84
Table 30. Apple Inc.: Company Snapshot 89
Table 31. Apple Inc.: Business Segmentation 89
Table 32. Apple Inc.: Product Portfolio 90
Table 33. Apple Inc.: Revenue, 2016-2018, $ bn 90
Table 34. Apple Inc.: Recent Developments 90
Table 35. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 118
Table 36. Critical Success Factors and Key Takeaways 121