Table of Content

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19

2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.2 Major Growth Drivers 22
2.3 Market Restraints and Challenges 25
2.4 Emerging Opportunities and Market Trends 28
2.5 Porter’s Fiver Forces Analysis 31

3 Segmentation of Global Market by Technology 35
3.1 Market Overview by Technology 35
3.2 Marker-based Mobile Augmented Reality 37
3.3 Markerless Mobile Augmented Reality 39

4 Segmentation of Global Market by Component 41
4.1 Market Overview by Component 41
4.2 Hardware 43
4.3 Software 45
4.3.1 Consumer MAR App Market 46

5 Segmentation of Global Market by Mobile Device 48
5.1 Market Overview by Mobile Device 48
5.2 Smartphones 50
5.3 Tablets 51
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 52
5.5 Smart Glasses and Wearables 53

6 Segmentation of Global Market by Industry Vertical 54
6.1 Market Overview by Industry Vertical 54
6.2 Gaming 56
6.3 Entertainment & Media 57
6.4 Aerospace & Defense 58
6.5 Healthcare 59
6.6 Education & E-learning 60
6.7 Manufacturing 61
6.8 Retail & E-commerce 62
6.9 Other Verticals 63

7 Segmentation of Global Market by End User 64
7.1 Market Overview by End User 64
7.2 Consumer 66
7.3 Enterprise 68

8 Segmentation of Global Market by Region 69
8.1 Geographic Market Overview 2019-2026 69
8.2 North America Market 2019-2026 by Country 73
8.2.1 Overview of North America Market 73
8.2.2 U.S. 76
8.2.3 Canada 80
8.2.4 Mexico 82
8.3 European Market 2019-2026 by Country 84
8.3.1 Overview of European Market 84
8.3.2 UK 87
8.3.3 France 89
8.3.4 Germany 91
8.3.5 Spain 93
8.3.6 Italy 95
8.3.7 Russia 97
8.3.8 Rest of European Market 99
8.4 Asia-Pacific Market 2019-2026 by Country 101
8.4.1 Overview of Asia-Pacific Market 101
8.4.2 China 104
8.4.3 Japan 106
8.4.4 India 109
8.4.5 Australia 111
8.4.6 South Korea 113
8.4.7 Rest of APAC Region 115
8.5 South America Market 2019-2026 by Country 117
8.5.1 Argentina 120
8.5.2 Brazil 122
8.5.3 Chile 124
8.5.4 Rest of South America Market 126
8.6 Rest of World Market 2019-2026 by Country 127
8.6.1 Saudi Arabia 130
8.6.2 Iran 132
8.6.3 UAE 134
8.6.4 Other National Markets 136

9 Competitive Landscape 137
9.1 Overview of Key Vendors 137
9.2 New Product Launch, Partnership, Investment, and M&A 140
9.3 Company Profiles 141
Apple Inc. 141
Atheer, Inc. 143
Augmented Pixels 144
Aurasma 145
Blippar Ltd. 146
Catchoom Technologies, S.L. 147
Cinoptics 148
DAQRI LLC 149
Google, LLC 150
HTC 151
Infinity Augmented Reality 152
Laster Technologies 153
Lumus Ltd. 154
Meta 155
Microsoft Corp. 156
Optinvent S.A. 157
Qualcomm Technologies Inc. 158
Rockwell Collins 159
Samsung Co Ltd. 160
Sieko Epson 161
Technical Illusions 162
Total Immersion 163
Universal mCloud Corp. (NGRAIN) 164
Vuzix Corp. 165
WeAR Studio 166
Wikitude GmbH 167
Zappar 168

10 Investing in Global Market: Risk Assessment and Management 169
10.1 Risk Evaluation of Global Market 169
10.2 Critical Success Factors (CSFs) 172
Related Reports and Products 175



List of Figures


Figure 1. Research Method Flow Chart 13
Figure 2. Breakdown of Primary Research 15
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 19
Figure 5. Global Mobile Augmented Reality Market, 2015-2026, $ bn 21
Figure 6. Primary Drivers and Impact Factors of Global Mobile Augmented Reality Market 22
Figure 7. Primary Restraints and Impact Factors of Global Mobile Augmented Reality Market 25
Figure 8. Porter’s Fiver Forces Analysis of Global Mobile Augmented Reality Market 31
Figure 9. Breakdown of Global Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue 35
Figure 10. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 36
Figure 11. Global Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn 38
Figure 12. Global Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn 40
Figure 13. Breakdown of Global Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue 41
Figure 14. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 42
Figure 15. Global Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn 43
Figure 16. Global Mobile Augmented Reality Market: Software, 2015-2026, $ bn 45
Figure 17. Global Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn 46
Figure 18. Global Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD 47
Figure 19. Global Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million 47
Figure 20. Breakdown of Global Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue 48
Figure 21. Contribution to Global 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 49
Figure 22. Global Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn 50
Figure 23. Global Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn 51
Figure 24. Global Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn 52
Figure 25. Global Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn 53
Figure 26. Breakdown of Global Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 54
Figure 27. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 55
Figure 28. Global Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn 56
Figure 29. Global Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn 57
Figure 30. Global Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn 58
Figure 31. Global Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn 59
Figure 32. Global Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn 60
Figure 33. Global Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn 61
Figure 34. Global Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn 62
Figure 35. Global Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn 63
Figure 36. Breakdown of Global Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue 64
Figure 37. Contribution to Global 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 65
Figure 38. Global Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn 66
Figure 39. Global Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion 67
Figure 40. Global Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn 68
Figure 41. Global Market Snapshot by Region 69
Figure 42. Geographic Spread of Worldwide Mobile Augmented Reality Market, 2019-2026, % of Revenue 70
Figure 43. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%) 71
Figure 44. North American Mobile Augmented Reality Market, 2015-2026, $ bn 74
Figure 45. Breakdown of North America Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 74
Figure 46. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 75
Figure 47. U.S. Mobile Augmented Reality Market, 2015-2026, $ bn 77
Figure 48. Canada Mobile Augmented Reality Market, 2015-2026, $ bn 80
Figure 49. Mobile Augmented Reality Market in Mexico, 2015-2026, $ bn 82
Figure 50. European Mobile Augmented Reality Market, 2015-2026, $ bn 85
Figure 51. Breakdown of European Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 85
Figure 52. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 86
Figure 53. Mobile Augmented Reality Market in UK, 2015-2026, $ bn 87
Figure 54. Mobile Augmented Reality Market in France, 2015-2026, $ bn 89
Figure 55. Mobile Augmented Reality Market in Germany, 2015-2026, $ bn 91
Figure 56. Mobile Augmented Reality Market in Spain, 2015-2026, $ bn 93
Figure 57. Mobile Augmented Reality Market in Italy, 2015-2026, $ bn 95
Figure 58. Mobile Augmented Reality Market in Russia, 2015-2026, $ bn 97
Figure 59. Mobile Augmented Reality Market in Rest of Europe, 2015-2026, $ bn 99
Figure 60. Asia-Pacific Mobile Augmented Reality Market, 2015-2026, $ bn 102
Figure 61. Breakdown of APAC Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 102
Figure 62. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 103
Figure 63. Mobile Augmented Reality Market in China, 2015-2026, $ bn 104
Figure 64. Mobile Augmented Reality Market in Japan, 2015-2026, $ bn 107
Figure 65. Mobile Augmented Reality Market in India, 2015-2026, $ bn 109
Figure 66. Mobile Augmented Reality Market in Australia, 2015-2026, $ bn 111
Figure 67. Mobile Augmented Reality Market in South Korea, 2015-2026, $ bn 113
Figure 68. Mobile Augmented Reality Market in Rest of APAC, 2015-2026, $ bn 115
Figure 69. South America Mobile Augmented Reality Market, 2015-2026, $ bn 118
Figure 70. Breakdown of South America Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 118
Figure 71. Contribution to South America 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 119
Figure 72. Mobile Augmented Reality Market in Argentina, 2015-2026, $ bn 120
Figure 73. Mobile Augmented Reality Market in Brazil, 2015-2026, $ bn 122
Figure 74. Mobile Augmented Reality Market in Chile, 2015-2026, $ bn 124
Figure 75. Mobile Augmented Reality Market in Rest of South America, 2015-2026, $ bn 126
Figure 76. Mobile Augmented Reality Market in Rest of the World (RoW), 2015-2026, $ bn 128
Figure 77. Breakdown of RoW Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 128
Figure 78. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 129
Figure 79. Mobile Augmented Reality Market in Saudi Arabia, 2015-2026, $ bn 130
Figure 80. Mobile Augmented Reality Market in Iran, 2015-2026, $ bn 132
Figure 81. Mobile Augmented Reality Market in UAE, 2015-2026, $ bn 134
Figure 82. Growth Stage of Global Mobile Augmented Reality Industry over the Forecast Period 137
 

 

List of Tables


Table 1. Snapshot of Global Mobile Augmented Reality Market, 2019-2026 20
Table 2. Main Product Trends and Market Opportunities in Global Mobile Augmented Reality Market 28
Table 3. Global Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 35
Table 4. Global Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 38
Table 5. Global Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 40
Table 6. Global Mobile Augmented Reality Market by Component, 2015-2026, $ bn 41
Table 7. Global Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 44
Table 8. Global Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 45
Table 9. Global Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 48
Table 10. Global Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 54
Table 11. Global Mobile Augmented Reality Market by End User, 2015-2026, $ bn 64
Table 12. Global Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 68
Table 13. Global Mobile Augmented Reality Market by Region, 2015-2026, $ bn 70
Table 14. Leading National Mobile Augmented Reality Market, 2019 and 2026, $ bn 72
Table 15. North America Mobile Augmented Reality Market by Country, 2015-2026, $ bn 75
Table 16. U.S. Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 17. U.S. Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 18. U.S. Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 19. Canada Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 81
Table 20. Canada Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 81
Table 21. Canada Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 81
Table 22. Mexico Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 83
Table 23. Mexico Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 83
Table 24. Mexico Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 83
Table 25. Europe Mobile Augmented Reality Market by Country, 2015-2026, $ bn 86
Table 26. UK Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 88
Table 27. UK Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 88
Table 28. UK Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 88
Table 29. France Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 90
Table 30. France Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 90
Table 31. France Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 90
Table 32. Germany Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 92
Table 33. Germany Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 92
Table 34. Germany Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 92
Table 35. Spain Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 94
Table 36. Spain Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 94
Table 37. Spain Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 94
Table 38. Italy Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 96
Table 39. Italy Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 96
Table 40. Italy Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 96
Table 41. Russia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 98
Table 42. Russia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 98
Table 43. Russia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 98
Table 44. Mobile Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ bn 100
Table 45. APAC Mobile Augmented Reality Market by Country, 2015-2026, $ bn 103
Table 46. China Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 105
Table 47. China Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 105
Table 48. China Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 105
Table 49. Japan Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 108
Table 50. Japan Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 108
Table 51. Japan Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 108
Table 52. India Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 110
Table 53. India Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 110
Table 54. India Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 110
Table 55. Australia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 112
Table 56. Australia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 112
Table 57. Australia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 112
Table 58. South Korea Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 114
Table 59. South Korea Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 114
Table 60. South Korea Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 114
Table 61. Mobile Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ bn 116
Table 62. South America Mobile Augmented Reality Market by Country, 2015-2026, $ bn 119
Table 63. Argentina Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 121
Table 64. Argentina Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 121
Table 65. Argentina Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 121
Table 66. Brazil Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 123
Table 67. Brazil Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 123
Table 68. Brazil Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 123
Table 69. Chile Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 125
Table 70. Chile Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 125
Table 71. Chile Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 125
Table 72. RoW Mobile Augmented Reality Market by Country, 2015-2026, $ bn 129
Table 73. Saudi Arabia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 131
Table 74. Saudi Arabia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 131
Table 75. Saudi Arabia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 131
Table 76. Iran Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 133
Table 77. Iran Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 133
Table 78. Iran Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 133
Table 79. UAE Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 135
Table 80. UAE Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 135
Table 81. UAE Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 135
Table 82. Apple Inc.: Company Snapshot 141
Table 83. Apple Inc.: Business Segmentation 141
Table 84. Apple Inc.: Product Portfolio 142
Table 85. Apple Inc.: Revenue, 2016-2018, $ bn 142
Table 86. Apple Inc.: Recent Developments 142
Table 87. Risk Evaluation for Investing in Global Market, 2019-2026 170
Table 88. Critical Success Factors and Key Takeaways 173