1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.3.1 MARKET SEGMENTATION 18
1.3.2 REGIONS COVERED 18
1.3.3 YEARS CONSIDERED FOR STUDY 19
1.4 CURRENCY 19
1.5 UNIT CONSIDERED 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.1.1 Key data from secondary sources 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 22
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of primary interviews 23
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 24
2.3 DATA TRIANGULATION 25
2.4 NON-PHTHALATE PLASTICIZERS MARKET ANALYSIS THROUGH PRIMARY INTERVIEWS 26
2.4.1 NON-PHTHALATE PLASTICIZERS MARKET ANALYSIS THROUGH SECONDARY SOURCES 26
2.4.2 NON-PHTHALATE PLASTICIZERS MARKET ANALYSIS 27
2.5 LIMITATIONS 27
2.6 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE NON-PHTHALATE PLASTICIZERS MARKET 31
4.2 NON-PHTHALATE PLASTICIZERS MARKET, BY TYPE 31
4.3 NON-PHTHALATE PLASTICIZERS MARKET, BY APPLICATION 32
4.4 NON-PHTHALATE PLASTICIZERS MARKET, BY MAJOR COUNTRIES 32
4.5 APAC: NON-PHTHALATE PLASTICIZERS MARKET, BY APPLICATION AND COUNTRY 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Stringent regulations on the use of phthalate plasticizers 35
5.2.1.2 Growing demand for PVC in tandem with the growing construction industry in emerging countries 36
5.2.2 RESTRAINTS 36
5.2.2.1 Higher price of non-phthalate plasticizers in comparison to phthalate plasticizers 36
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growing awareness about the harmful effects associated with the use of phthalate plasticizers 37
5.2.3.2 Emerging market for bio-based plasticizers 37
5.2.4 CHALLENGES 37
5.2.4.1 Poor performance and incompatibility of few non-phthalate plasticizers 37
5.3 PORTER’S FIVE FORCES ANALYSIS 38
5.3.1 BARGAINING POWER OF BUYERS 38
5.3.2 BARGAINING POWER OF SUPPLIERS 39
5.3.3 THREAT OF NEW ENTRANTS 39
5.3.4 THREAT OF SUBSTITUTES 39
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 39
5.4 VALUE CHAIN OF NON-PHTHALATE PLASTICIZERS 40
5.4.1 RAW MATERIAL SUPPLIERS 40
5.4.2 MANUFACTURERS 41
5.4.3 DISTRIBUTORS 41
5.4.4 END-USERS 41

6 NON-PHTHALATE PLASTICIZERS MARKET, BY TYPE 42
6.1 INTRODUCTION 43
6.2 ADIPATES 44
6.2.1 SUPERIOR LOW-TEMPERATURE PROPERTIES THAN PHTHALATE PLASTICIZERS IS DRIVING THE MARKET 44
6.3 TRIMELLITATES 44
6.3.1 LOW VOLATILITY, LOW MIGRATION RATE, AND HIGH EXTRACTION RESISTANCE, TO BOOST THE MARKET 44
6.4 BENZOATES 45
6.4.1 HIGH SOLVATING POWER AND LOW MOLECULAR WEIGHT TO DRIVE THE MARKET 45
6.5 EPOXIES 45
6.5.1 IMPROVED HEAT STABILITY IN THE PRODUCTION OF PVC ARTICLE TO BOOST THE MARKET 45
6.6 OTHERS 45

7 NON-PHTHALATE PLASTICIZERS MARKET, BY APPLICATION 46
7.1 INTRODUCTION 47
7.2 FLOORING & WALL COVERINGS 48
7.2.1 LOW VOLATILITY AND HIGH EXTRACTION RESISTANCE OF NON-PHTHALATE PLASTICIZERS TO BOOST THE MARKET 48
7.3 WIRES & CABLES 50
7.3.1 LOW VOLATILITY OF NON-PHTHALATE PLASTICIZERS MAKE PVC EFFECTIVE IN HIGH TEMPERATURES AND RESISTANT TO DEGRADATION 50
7.4 FILMS & SHEETS 51
7.4.1 SUPERIOR PROPERTIES IMPARTED BY NON-PHTHALATE PLASTICIZERS TO FLEXIBLE PVC ARE DRIVING THE MARKET 51
7.5 COATED FABRICS 53
7.5.1 INCREASED DURABILITY AND STRONG RESISTANCE PROPERTIES TO DRIVE THE MARKET 53
7.6 CONSUMER GOODS 55
7.6.1 NON-TOXIC NATURE OF NON-PHTHALATE PLASTICIZERS IS DRIVING ITS USE IN PVC FOR CONSUMER GOODS 55
7.7 OTHERS 57

8 NON-PHTHALATE PLASTICIZERS MARKET, BY REGION 58
8.1 INTRODUCTION 59
8.2 APAC 60
8.2.1 CHINA 63
8.2.1.1 High growth in the commercial building & construction industry to have a positive impact on the market 63
8.2.2 INDIA 64
8.2.2.1 Growing urban construction projects will propel the market 64
8.2.3 JAPAN 65
8.2.3.1 The increasing commercial infrastructure sector in Japan to boost the market 65
8.2.4 SOUTH KOREA 66
8.2.4.1 Flooring & wall coverings application to be the largest consumer of non-phthalate plasticizers 66
8.2.5 TAIWAN 67
8.2.5.1 High investments in residential development to fuel the market 67
8.2.6 INDONESIA 68
8.2.6.1 High investments in textile and coated fabrics to spur the market demand 68
8.2.7 REST OF APAC 70
8.3 NORTH AMERICA 71
8.3.1 US 73
8.3.1.1 Growing construction industry in suburban cities to boost the market 73
8.3.2 CANADA 74
8.3.2.1 The market is mainly driven by the investment in commercial infrastructure 74
8.3.3 MEXICO 76
8.3.3.1 Growth in commercial construction is influencing the market 76
8.4 EUROPE 77
8.4.1 GERMANY 79
8.4.1.1 Growing construction industry and presence of highly integrated chemical parks boosting the demand 79
8.4.2 ITALY 80
8.4.2.1 Presence of numerous raw material manufacturers is driving the market 80
8.4.3 FRANCE 81
8.4.3.1 Growing construction and chemical industries are driving the market 81
8.4.4 UK 82
8.4.4.1 Government initiatives in the construction sector will boost the market 82
8.4.5 SPAIN 83
8.4.5.1 Huge investments in construction projects and regulations for environmental protection to spur the market 83
8.4.6 RUSSIA 84
8.4.6.1 Presence of growing chemical industries in the country to drive the market 84
8.4.7 REST OF EUROPE 86
8.5 MIDDLE EAST & AFRICA 87
8.5.1 SAUDI ARABIA 89
8.5.1.1 Rapid development in infrastructure to spur the market growth 89
8.5.2 SOUTH AFRICA 90
8.5.2.1 Rapid developments in the economy, with growing construction and electronics industries, are driving the market 90
8.5.3 TURKEY 91
8.5.3.1 Growing economy and huge investment in building & construction to boost the demand 91
8.5.4 REST OF MIDDLE EAST & AFRICA 92
8.6 SOUTH AMERICA 93
8.6.1 BRAZIL 95
8.6.1.1 Rising home ownership and improving living standards to boost the market growth 95
8.6.2 ARGENTINA 96
8.6.2.1 Overall economic development and growing industrial sector to drive the market 96
8.6.3 REST OF SOUTH AMERICA 97
?

9 COMPETITIVE LANDSCAPE 98
9.1 INTRODUCTION 98
9.2 COMPETITIVE LEADERSHIP MAPPING, 2019 99
9.2.1 VISIONARY LEADERS 99
9.2.2 INNOVATORS 99
9.2.3 DYNAMIC DIFFERENTIATORS 99
9.2.4 EMERGING COMPANIES 99
9.3 STRENGTH OF PRODUCT PORTFOLIO 101
9.4 BUSINESS STRATEGY EXCELLENCE 102
9.5 RANKING OF KEY MARKET PLAYERS 103
9.5.1 BASF 103
9.5.2 EASTMAN CHEMICAL COMPANY 103
9.5.3 EXXONMOBIL 103
9.5.4 EVONIK INDUSTRIES 104
9.5.5 DIC CORPORATION 104
9.6 COMPETITIVE SCENARIO 104
9.6.1 NEW PRODUCT LAUNCH 104
9.6.2 EXPANSION 105
10 COMPANY PROFILES 106
10.1 BASF SE 106
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, Winning Imperatives, Current Focus and Strategies, Threat from Competition, and Right to Win)*
10.2 EASTMAN CHEMICAL COMPANY 110
10.3 EVONIK INDUSTRIES AG 115
10.4 EXXONMOBIL 119
10.5 DIC CORPORATION 122
10.6 PERSTORP 125
10.7 LANXESS AG 127
10.8 KLJ GROUP 129
10.9 POLYNT 131
10.10 MITSUBISHI CHEMICAL CORPORATION 133
10.11 OTHER MARKET PLAYERS 134
10.11.1 OXEA CORPORATION 134
10.11.2 HALLSTAR 134
10.11.3 KAO CORPORATION 134
10.11.4 VELSICOL CHEMICAL LLC 134
10.11.5 VALTRIS SPECIALTY CHEMICALS 134
10.11.6 LG CHEM 135
10.11.7 NAN YA PLASTICS 135
10.11.8 SHANDONG QILU PLASTICIZERS CO. LTD. 135
10.11.9 UPC TECHNOLOGY CORPORATION 135
10.11.10 EMERALD PERFORMANCE MATERIALS LLC 135
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, Winning Imperatives, Current Focus and Strategies, Threat from Competition, and Right to Win might not be captured in case of unlisted companies.
11 APPENDIX 136
11.1 DISCUSSION GUIDE 136
11.2 KNOWLEDGE STORE 140
11.3 AVAILABLE CUSTOMIZATIONS 142
11.4 RELATED REPORTS 142
11.5 AUTHOR DETAILS 143