Table of Content

Executive Summary
Key Findings—Puerto Rico
Key Findings—Costa Rica
Key Findings—Panama
Key Findings—Guatemala
Key Findings—Jamaica
OEM Development Plans
Market Share of Top 3 OEMs
Current and Future Outlook

Research Scope
Research Aim and Objectives
Key Questions this Study will Answer

OEM Market Development Plans
OEM Development Plan—Puerto Rico
OEM Development Plan—Costa Rica
OEM Development Plan—Panama
OEM Development Plan—Guatemala
OEM Development Plan—Jamaica

OEM Market Share Analysis
OEM Market Share Analysis—Puerto Rico
OEM Market Share Analysis—Costa Rica
OEM Market Share Analysis—Panama
OEM Market Share Analysis—Guatemala
OEM Market Share Analysis—Jamaica

4P Strategies of OEMs
Product Strategy
Pricing Strategy
Place/Location Strategy
Promotional Strategy

Vehicle Launches, Facelifts, and Exits
Recent Launches and Exits—Puerto Rico
Recent Launches and Facelifts—Costa Rica
Recent Launches and Facelifts—Panama
Recent Launches and Facelifts—Guatemala
Recent Launches and Facelifts—Jamaica

Regional Automotive Landscape’s Impact on OEMs’ Critical Focus Areas
Brand Image
Core Competencies
Product Activities
Long-Term Strategies

Growth Opportunities and Companies to Action
Growth Opportunity for OEMs and Suppliers
Strategic Imperatives for Success and Growth

The Last Word
The Last Word
Legal Disclaimer

Appendix
Market Engineering Methodology
List of Exhibits