Table of Content

Growth Imperative
The Strategic Imperative
COVID-19 Impact Summary

Future of the MAS Market
MAS Market Overview
Key Forecast Criteria
Scenario 1: Conservative Forecast
Scenario 1: Conservative Forecast (continued)
Scenario 1: Conservative Forecast Discussion
Scenario 2: Aspirational Forecast
Scenario 2: Aspirational Forecast (continued)
Scenario 2: Aspirational Forecast Discussion
Other Forecast Trends
MAS Market Future Outlook

Companies to Action
Companies to Action

Growth Opportunities
Opportunity 1: The Intersection of Programmatic Advertising and Marketing Automation for More Effective Digital Campaigns
Opportunity 1: The Intersection of Programmatic Advertising and Marketing Automation for More Effective Digital Campaigns (continued)

Appendix: Growth Pipeline Engine™
About the Growth Pipeline Engine™
Next Steps
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