Table of Content

Mobile E-Commerce in Thailand
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Smartphone ownership rockets driving growth of mobile internet retailing
Mobile apps key to development
Social media playing a key role in the development of mobile e-commerce
COMPETITIVE LANDSCAPE
JD.co.th offers incentives to new and existing customers
Grocery retailers launch apps to build consumer loyalty
Lazada entices consumers with sign-up bonus and app-only promotions
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2014-2019
Table 2 Mobile E-Commerce: % Value Growth 2014-2019
Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Convenience is king as households get smaller and busier
E-commerce continues its rapid rise as its user base sees dynamic growth
Fresh food a key draw for grocery retailers
Value continues to play an important role for non-grocery items
The future looks bright for retailing in Thailand
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2014-2019
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 8 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 10 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 16 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 28 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 30 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 32 Retailing GBO Company Shares: % Value 2015-2019
Table 33 Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 35 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 37 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 39 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 40 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 47 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 48 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources