Table of Content

E-Commerce in Tunisia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sanitary crisis speeds up digital innovation
Informal e-commerce via social media sees a rise during the pandemic
Local omni-channel players remain the leading names in e-commerce
RECOVERY AND OPPORTUNITIES
Increased adoption of e-commerce during the pandemic brings about a lasting change in consumer habits
High digital penetration underpins strong growth potential for e-commerce
New entrants likely to be seen as the channel continues to develop significantly
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Legal restrictions on the ownership of chemists and drugstores mean fragmentation
Apparel and footwear specialist retailers poised for dynamic development
Strong growth and development expected as retailing moves into the 21st century
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2014-2019
Seasonality
Eid Al-Fitr
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Retailing GBO Company Shares: % Value 2016-2020
Table 23 Retailing GBN Brand Shares: % Value 2017-2020
Table 24 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 25 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 27 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources