Table of Content

E-Commerce in South Korea
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
E-commerce keeps growing and all industry players expand aggressively
Delivery is key to attract more consumers
Service industry drives e-commerce industry
COMPETITIVE LANDSCAPE
eBay continues to lead while competition is intensifying
Coupang is expanding rapidly in South Korea
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2014-2019
Table 2 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 3 E-Commerce GBO Company Shares: % Value 2015-2019
Table 4 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 5 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Lifestyle changes impact retailing landscape in South Korea
Mobile e-commerce continues to boom
Delivery is key in e-commerce
Hybrid types of outlets appear to attract more consumers to visit offline stores
Social media will become more important
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Shopping Season Name
Shopping Season Name
Payments and delivery
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources