Table of Content

E-Commerce in Ecuador
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Surge in e-commerce as consumers shop from home
New kids on the block steal value share from Amazon
Apparel and footwear leads e-commerce in terms of value share
RECOVERY AND OPPORTUNITIES
Healthy value growth over forecast period
Grocery retailers venture into e-commerce
Banking infrastructure and internet penetration slow down growth in e-commerce
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2015-2020
Table 2 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 3 E-Commerce GBO Company Shares: % Value 2016-2020
Table 4 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 5 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Informal market continues to flourish
Large public debt continues to hamper economy
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Mother’s/Father’s Day
Summer Sales
Back to School
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 9 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 11 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Retailing GBO Company Shares: % Value 2016-2020
Table 22 Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 24 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 26 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources