1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.4 REGIONAL SEGMENTATION 17
1.5 PERIODIZATION CONSIDERED 18
1.6 CURRENCY CONSIDERED 18
1.7 UNITS CONSIDERED 19
1.8 STAKEHOLDERS 19
1.9 INCLUSIONS & EXCLUSIONS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key Data from Secondary Sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key Data from Primary Sources 23
2.1.2.2 Breakdown of Primaries 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 BOTTOM-UP APPROACH 25
2.2.2 TOP-DOWN APPROACH 26
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 28
2.4.1 ASSUMPTIONS 28
2.4.2 LIMITATIONS OF THE STUDY 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 33
4.1 OPPORTUNITIES IN THE MUSHROOM CULTIVATION MARKET 33
4.2 MUSHROOM CULTIVATION MARKET, BY TYPE 34
4.3 BUTTON MUSHROOM, BY REGION 34
4.4 KEY MARKETS, BY KEY COUNTRY 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Multifunctionality of mushrooms 39
5.2.1.2 Cost-effectiveness associated with mushroom cultivation 39
5.2.2 RESTRAINTS 39
5.2.2.1 Spawn production in developing countries 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Economic viability of mushroom cultivation and trade by developing countries 40
5.2.4 CHALLENGES 40
5.2.4.1 Lack of improvised mushroom farm management practices 40

6 MUSHROOM CULTIVATION MARKET, BY PHASE 41
6.1 INTRODUCTION 41
6.2 PHASE I – COMPOSTING 41
6.3 PHASE II – SPAWNING 41
6.4 PHASE III – CASING 41
6.5 PHASE IV – PINNING 42
6.6 PHASE V – HARVESTING 42
6.7 VALUE CHAIN 42
6.8 MUSHROOM CULTIVATION MARKET SIZE, BY PHASE, 2019 (USD MILLION) 43

7 MUSHROOM CULTIVATION MARKET, BY TYPE 44
7.1 INTRODUCTION 45
7.2 BUTTON MUSHROOM 47
7.2.1 ABUNDANCE OF VITAMIN B AND POTASSIUM MAKES BUTTON MUSHROOM THE MOST PREFERABLE 47
7.3 OYSTER MUSHROOM 48
7.3.1 ABUNDANCE OF PROTEIN AND NIACIN MAKES OYSTER MUSHROOM A PREFERRED TYPE 48
7.4 SHIITAKE MUSHROOM 49
7.4.1 SHIITAKE MUSHROOM CONSIDERED A MEDICINAL TYPE 49
7.5 OTHER MUSHROOM TYPES 50

8 MUSHROOM CULTIVATION MARKET, BY REGION 52
8.1 INTRODUCTION 53
8.2 NORTH AMERICA 54
8.2.1 US 55
8.2.1.1 Increase in demand for fresh mushrooms to drive the market growth 55
8.2.2 CANADA 57
8.2.2.1 More than 90% of the mushrooms produced in the country is agaricus (button mushroom) 57
8.2.3 MEXICO 58
8.2.3.1 The mushroom fungus is increasingly cultivated by various producers due to low investments, ease of cultivation, adaptation to the environment, and fewer cultivation spaces 58
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8.3 EUROPE 59
8.3.1 GERMANY 61
8.3.1.1 The button mushroom has witnessed significant growth in recent years 61
8.3.2 FRANCE 63
8.3.2.1 High imports of mushrooms from the Netherlands, Spain, and China 63
8.3.3 ITALY 64
8.3.3.1 Rise in demand for more exotic mushrooms to drive the market growth 64
8.3.4 UK 65
8.3.4.1 Shiitake is the most preferred type of mushrooms by consumers in the UK 65
8.3.5 SPAIN 66
8.3.5.1 The country accounted for the third-largest market share for mushroom cultivation in the region 66
8.3.6 POLAND 68
8.3.6.1 Mushrooms cultivated in the country are mainly exported to the UK due to their high consumption 68
8.3.7 NETHERLANDS 69
8.3.7.1 The country accounted for the largest share for mushroom cultivation in the region 69
8.3.8 IRELAND 70
8.3.8.1 Most growers in Ireland have vertically integrated businesses, i.e., they produce mushrooms and substrates or compost for growing them 70
8.3.9 REST OF EUROPE 72
8.3.9.1 Rise in awareness about the health benefits of mushrooms among consumers 72
8.4 ASIA PACIFIC 73
8.4.1 CHINA 76
8.4.1.1 The health benefits of mushrooms have further encouraged the use of the fungi as a high-protein meat alternative in the country 76
8.4.2 INDIA 78
8.4.2.1 Increase in the export of button mushrooms to drive the market growth 78
8.4.3 JAPAN 79
8.4.3.1 Improving the cultivation techniques that have stabilized mushroom supplies and health effects of mushrooms 79
8.4.4 AUSTRALIA 80
8.4.4.1 Increasing consumption of mushrooms due to the changing lifestyle and rising need for nutritious foods 80
8.4.5 INDONESIA 81
8.4.5.1 Oyster mushroom is a mushroom species of wood that has a higher nutrient content than other types of wood mushrooms 81
8.4.6 IRAN 82
8.4.6.1 High demand for healthier foods with multiple benefits drives the market demand for mushrooms in the country 82
8.4.7 REST OF ASIA PACIFIC 83
8.5 SOUTH AMERICA 84
8.5.1 BRAZIL 87
8.5.1.1 Oyster mushroom has witnessed significant growth in recent years 87
8.5.2 ARGENTINA 88
8.5.2.1 Growing mushrooms in Argentina could be profitable due to low investments 88
8.5.3 CHILE 89
8.5.3.1 The country accounted for the second-largest share for mushroom cultivation in the region 89
8.5.4 REST OF SOUTH AMERICA 90
8.5.4.1 Rise in awareness about the health benefits of mushrooms among consumers 90
8.6 REST OF THE WORLD (ROW) 92
8.6.1 MIDDLE EAST 93
8.6.1.1 Availability of abundant agriculture waste used as a substrate for mushroom cultivation 93
8.6.2 AFRICA 94
8.6.2.1 Increased domestic demand for mushrooms in the region and the rise in the number of growers investing in mushroom cultivation as a cost-effective farming alternative to drive the market growth 94

9 COMPETITIVE LANDSCAPE 96
9.1 OVERVIEW 96
9.2 COMPETITIVE LEADERSHIP MAPPING 97
9.2.1 VISIONARY LEADERS 97
9.2.2 INNOVATORS 97
9.2.3 DYNAMIC DIFFERENTIATORS 97
9.2.4 EMERGING COMPANIES 98
9.3 COMPETITIVE LEADERSHIP MAPPING (FOR SMES/START-UPS) 99
9.3.1 PROGRESSIVE COMPANIES 99
9.3.2 STARTING BLOCKS 99
9.3.3 RESPONSIVE COMPANIES 99
9.3.4 DYNAMIC COMPANIES 100
9.4 COMPETITIVE SCENARIO 101
9.4.1 NEW PRODUCT LAUNCHES 101
9.4.2 AGREEMENTS 101
9.4.3 MERGERS & ACQUISITIONS 101
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10 COMPANY PROFILES 102
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
10.1 MONAGHAN MUSHROOMS 102
10.2 WALSH MUSHROOMS GROUP 105
10.3 MYCELIA 108
10.4 SOUTH MILL MUSHROOMS SALES 110
10.5 SMITHY MUSHROOMS LIMITED 112
10.6 RHEINISCHE PILZ ZENTRALE GMBH 114
10.7 SOCIETA AGRICOLA ITALSPAWN DI VALENTINO E MASSIMO SARTOR SS 116
10.8 MUSHROOM S.A.S 117
10.9 HIRANO MUSHROOM LLC 118
10.10 FUJISHUKIN CO. LTD. 119
10.11 SOCIETA AGRICOLA PORRETTA 120
10.12 GOURMET MUSHROOMS, INC. 121
10.13 FRESH MUSHROOM EUROPE 123
10.14 COMMERCIAL MUSHROOM PRODUCERS 125
10.15 LAMBERT SPAWN 127
10.16 F.H.U JULITA KUCEWICZ 129
10.17 POLAR SHIITAKE OY 130
10.18 HEERECO BV 131
10.19 BLUFF CITY FUNGI 132
10.20 MYCOTERRA FARM 133
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
11 APPENDIX 134
11.1 DISCUSSION GUIDE 134
11.3 AVAILABLE CUSTOMIZATIONS 139
11.4 RELATED REPORTS 139
11.5 AUTHOR DETAILS 140