Table of Content


Limited-Service Restaurants in Belgium
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Growth is boosted by new legislations and tax guidelines; encouraging an increase in prices, while making it easier for businesses to start-up
Sales increase as consumers switch from full-service restaurants towards convenient, cheaper limited-service restaurants
Healthier concepts, premium goods and diverse tastes will encourage value sales over the forecast period
COMPETITIVE LANDSCAPE
McDonald’s remains the undisputed chained player, battling Burger King in an advertising war
International players enter the landscape with ease, boosting growth and encouraging further competition
An increasing interest in health food chains shakes up the competitive landscape, with convenience stores also offering fresh, natural fast food
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth is driven by an increase in tourism, higher prices, consumer food trends and the 2018 legislation, resulting in new players entering the landscape
Vegetarian options, ethnic cuisines and a focus on local, sustainable ingredients shape the landscape in 2019
Foreign chains begin to enter the competitive landscape, as local players compete through healthier options and homegrown ingredients
Independent players compete against dominate chains through focusing on consumer demands, trends and innovation
Natural ingredients, innovation and premiumisation, will shape the forecast period; however, the black box will result in a reduced performance for some local players
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources