Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.2.1 INCLUSIONS AND EXCLUSIONS 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY CONSIDERED 17
1.5 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary profiles 20
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 22
2.3 MARKET SIZE ESTIMATION 23
2.4 MARKET FORECAST 24
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 25
2.5.1 ASSUMPTIONS FOR THE STUDY 25
2.5.2 LIMITATIONS OF THE STUDY 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE GAMIFICATION MARKET 30
4.2 ASIA PACIFIC GAMIFICATION MARKET, BY COMPONENT AND COUNTRY 30
4.3 GAMIFICATION MARKET: MAJOR COUNTRIES 31

5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Rewards and recognition to employees over performance to boost the employee engagement 33
5.2.1.2 Providing lucrative offers to the customers and consumers 33
5.2.1.3 Gamification yields higher RoI 33
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5.2.2 OPPORTUNITIES 34
5.2.2.1 AI used for processing and showing personalized results 34
5.2.2.2 Digitization of businesses creating new business avenues for gamification 34
5.2.3 CHALLENGES 35
5.2.3.1 Complexities in developing gamification application 35
5.2.3.2 Gamification is for short time 35
5.3 USE CASES 35
5.3.1 USE CASE 1: BUNCHBALL 35
5.3.2 USE CASE 2: BUNCHBALL 36
5.3.3 USE CASE 3: AXONIFY 36
5.3.4 USE CASE 4: OCTALYSIS GROUP 36
5.3.5 USE CASE 5: CENTRICAL 36

6 GAMIFICATION MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.1.1 COMPONENT: GAMIFICATION MARKET DRIVERS 38
6.2 SOLUTION 39
6.3 SERVICES 40

7 GAMIFICATION MARKET, BY DEPLOYMENT 41
7.1 INTRODUCTION 42
7.1.1 DEPLOYMENT: GAMIFICATION MARKET DRIVERS 42
7.2 CLOUD 43
7.3 ON-PREMISES 44

8 GAMIFICATION MARKET, BY ORGANIZATION SIZE 45
8.1 INTRODUCTION 46
8.1.1 ORGANIZATION SIZE: GAMIFICATION MARKET DRIVERS 46
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 47
8.3 LARGE ENTERPRISES 48

9 GAMIFICATION MARKET, BY VERTICAL 49
9.1 INTRODUCTION 50
9.1.1 VERTICAL: GAMIFICATION MARKET DRIVERS 50
9.2 EDUCATION 51
9.3 HEALTHCARE 52
9.4 BANKING, FINANCIAL SERVICES, AND INSURANCE 52
9.5 RETAIL 53
9.6 MANUFACTURING 54
9.7 MEDIA AND ENTERTAINMENT 54
9.8 TELECOM 55
9.9 IT AND ITES 56
9.10 HOSPITALITY 56
9.11 OTHERS 57

10 GAMIFICATION MARKET, BY END-USER 58
10.1 INTRODUCTION 58
10.2 ENTERPRISE-DRIVEN 58
10.3 CONSUMER-DRIVEN 58

11 GAMIFICATION MARKET, BY APPLICATION 59
11.1 INTRODUCTION 59
11.2 MARKETING 59
11.3 SALES 59
11.4 SUPPORT 59
11.5 PRODUCT DEVELOPMENT 60
11.6 HUMAN RESOURCES 60
11.7 OTHER APPLICATIONS 60

12 GAMIFICATION MARKET, BY REGION 61
12.1 INTRODUCTION 62
12.1.1 REGION: GAMIFICATION MARKET DRIVERS 62
12.2 NORTH AMERICA 63
12.2.1 UNITED STATES 68
12.2.2 CANADA 69
12.3 EUROPE 70
12.3.1 UNITED KINGDOM 74
12.3.2 GERMANY 75
12.3.3 FRANCE 76
12.3.4 REST OF EUROPE 76
12.4 ASIA PACIFIC 77
12.4.1 CHINA 81
12.4.2 JAPAN 82
12.4.3 AUSTRALIA AND NEW ZEALAND 83
12.4.4 REST OF ASIA PACIFIC 83
12.5 MIDDLE EAST AND AFRICA 84
12.5.1 UNITED ARAB EMIRATES 87
12.5.2 SOUTH AFRICA 89
12.5.3 KINGDOM OF SAUDI ARABIA 90
12.5.4 REST OF MIDDLE EAST AND AFRICA 90
12.6 LATIN AMERICA 90
12.6.1 BRAZIL 94
12.6.2 MEXICO 95
12.6.3 REST OF LATIN AMERICA 96

13 COMPETITIVE LANDSCAPE 97
13.1 COMPETITIVE LEADERSHIP MAPPING 97
13.1.1 VISIONARY LEADERS 97
13.1.2 INNOVATORS 97
13.1.3 DYNAMIC DIFFERENTIATORS 97
13.1.4 EMERGING COMPANIES 97
13.2 STRENGTH OF PRODUCT PORTFOLIO 99
13.3 BUSINESS STRATEGY EXCELLENCE 100

14 COMPANY PROFILES 101
14.1 INTRODUCTION 101
14.2 MICROSOFT 101
(Business overview, Solutions offered, Recent developments, and SWOT analysis)*
14.3 SAP 105
14.4 BI WORLDWIDE (BUNCHBALL) 108
14.5 VERINT 110
14.6 AON (CUT-E GMBH) 113
14.7 HOOPLA 116
14.8 CENTRICAL 117
14.9 MAMBO.IO 118
14.10 MPS INTERACTIVE SYSTEMS 120
14.11 INFLUITIVE 120
14.12 LEVELELEVEN 122
14.13 AMBITION 122
14.14 AXONIFY 123
14.15 GAMIFIER 123
14.16 IACTIONABLE 124
14.17 KHOROS 124
14.18 SCRIMMAGE 125
14.19 XOXODAY 125
14.20 TANGO CARD 126
14.21 NIIT 126
*Details on Business overview, Solutions offered, Recent developments, and SWOT analysis might not be captured in case of unlisted companies.
14.22 RIGHT-TO-WIN 127

15 APPENDIX 128
15.1 DISCUSSION GUIDE 128
15.2 KNOWLEDGE STORE 131
15.3 AVAILABLE CUSTOMIZATION 133
15.4 RELATED REPORTS 133
15.5 AUTHOR DETAILS 134



List of Figures



FIGURE 1 GAMIFICATION MARKET: RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY –(SUPPLY SIDE): REVENUE OF SOLUTION AND SERVICES OF THE GAMIFICATION MARKET 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY –BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS AND SERVICES OF THE GAMIFICATION MARKET 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY –TOP-DOWN (DEMAND SIDE): SHARE OF THE GAMIFICATION MARKET 24
FIGURE 5 SOLUTION SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020 28
FIGURE 6 CLOUD DEPLOYMENT TO HOLD A HIGHER MARKET SHARE IN 2020 28
FIGURE 7 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020 29
FIGURE 8 NEED FOR INCREASED EMPLOYEE AND CUSTOMER ENGAGEMENT TO DRIVE THE GAMIFICATION MARKET GROWTH 30
FIGURE 9 SOLUTION SEGMENT AND CHINA TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020 30
FIGURE 10 AUSTRALIA AND NEW ZEALAND TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 11 DRIVERS, OPPORTUNITIES, AND CHALLENGES: GAMIFICATION MARKET 32
FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 38
FIGURE 13 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 42
FIGURE 14 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO WITNESS A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 46
FIGURE 15 TELECOM SEGMENT TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 50
FIGURE 16 NORTH AMERICA TO EXHIBIT THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 62
FIGURE 17 NORTH AMERICA: MARKET SNAPSHOT 64
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 77
FIGURE 19 GAMIFICATION MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2020 98
FIGURE 20 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE GLOBAL GAMIFICATION MARKET 99
FIGURE 21 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE GLOBAL GAMIFICATION MARKET 100
FIGURE 22 MICROSOFT: COMPANY SNAPSHOT 102
FIGURE 23 MICROSOFT: SWOT ANALYSIS 104
FIGURE 24 SAP: COMPANY SNAPSHOT 106
FIGURE 25 SAP: SWOT ANALYSIS 107
FIGURE 26 BI WORLDWIDE (BUNCHBALL): SWOT ANALYSIS 109
FIGURE 27 VERINT: COMPANY SNAPSHOT 110
FIGURE 28 VERINT: SWOT ANALYSIS 112
FIGURE 29 AON (CUT-E GMBH): COMPANY SNAPSHOT 114
FIGURE 30 AON (CUT-E GMBH): SWOT ANALYSIS 115

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019 17
TABLE 2 FACTOR ANALYSIS 24
TABLE 3 GLOBAL GAMIFICATION MARKET SIZE, 2018–2025 (USD MILLION) 27
TABLE 4 GAMIFICATION MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 39
TABLE 5 SOLUTION: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 39
TABLE 6 SERVICES: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 40
TABLE 7 GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 42
TABLE 8 CLOUD: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 43
TABLE 9 ON-PREMISES: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 44
TABLE 10 GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 47
TABLE 11 SMALL AND MEDIUM-SIZED ENTERPRISES: GAMIFICATION MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 47
TABLE 12 LARGE ENTERPRISES: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 48
TABLE 13 GAMIFICATION MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION) 51
TABLE 14 EDUCATION: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 51
TABLE 15 HEALTHCARE: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 52
TABLE 16 BANKING, FINANCIAL SERVICES, AND INSURANCE: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 53
TABLE 17 RETAIL: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 53
TABLE 18 MANUFACTURING: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 54
TABLE 19 MEDIA AND ENTERTAINMENT: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 55
TABLE 20 TELECOM: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 55
TABLE 21 IT AND ITES: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 56
TABLE 22 HOSPITALITY: GAMIFICATION MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 56
TABLE 23 OTHERS: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 57
TABLE 24 GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 63
TABLE 25 NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 64
TABLE 26 NORTH AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 65
TABLE 27 NORTH AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 65
TABLE 28 NORTH AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL 2018–2025 (USD MILLION) 65
TABLE 29 NORTH AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 66
TABLE 30 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 66
TABLE 31 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 66
TABLE 32 NORTH AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 67
TABLE 33 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 67
TABLE 34 NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 67
TABLE 35 UNITED STATES: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 68
TABLE 36 UNITED STATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 68
TABLE 37 UNITED STATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 68
TABLE 38 CANADA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 69
TABLE 39 CANADA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 69
TABLE 40 CANADA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 70
TABLE 41 EUROPE: GAMIFICATION MARKET SZE, BY COMPONENT 2018–2025 (USD MILLION) 70
TABLE 42 EUROPE: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 71
TABLE 43 EUROPE: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 71
TABLE 44 EUROPE: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION) 71
TABLE 45 EUROPE: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 72
TABLE 46 EUROPE: HEALTHCARE MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 72
TABLE 47 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE BY DEPLOYMENT, 2018–2025 (USD MILLION) 72
TABLE 48 EUROPE: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 73
TABLE 49 EUROPE: MANUFACTURING MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 73
TABLE 50 EUROPE: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 73
TABLE 51 UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 74
TABLE 52 UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 74
TABLE 53 UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 75
TABLE 54 GERMANY: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 75
TABLE 55 GERMANY: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 75
TABLE 56 GERMANY: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 76
TABLE 57 ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 78
TABLE 58 ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 78
TABLE 59 ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 78
TABLE 60 ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY VERTICAL 2018–2025 (USD MILLION) 79
TABLE 61 ASIA PACIFIC: EDUCATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 79
TABLE 62 ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 79
TABLE 63 ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE BY DEPLOYMENT, 2018–2025 (USD MILLION) 80
TABLE 64 ASIA PACIFIC: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 80
TABLE 65 ASIA PACIFIC: MANUFACTURING MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 80
TABLE 66 ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 81
TABLE 67 CHINA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 81
TABLE 68 CHINA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 82
TABLE 69 CHINA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 82
TABLE 70 JAPAN: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 82
TABLE 71 JAPAN: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 83
TABLE 72 JAPAN: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 83
TABLE 73 MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 84
TABLE 74 MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 84
TABLE 75 MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 84
TABLE 76 MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY VERTICAL 2018–2025 (USD MILLION) 85
TABLE 77 MIDDLE EAST AND AFRICA: EDUCATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 85
TABLE 78 MIDDLE EAST AND AFRICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 86
TABLE 79 MIDDLE EAST AND AFRICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 86
TABLE 80 MIDDLE EAST AND AFRICA: RETAIL MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 86
TABLE 81 MIDDLE EAST AND AFRICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 87
TABLE 82 MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 87
TABLE 83 UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 88
TABLE 84 UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 88
TABLE 85 UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 88
TABLE 86 SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 89
TABLE 87 SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 89
TABLE 88 SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 89
TABLE 89 LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 90
TABLE 90 LATIN AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 91
TABLE 91 LATIN AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 91
TABLE 92 LATIN AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL 2018–2025 (USD MILLION) 91
TABLE 93 LATIN AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 92
TABLE 94 LATIN AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 92
TABLE 95 LATIN AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018–2025 (USD MILLION) 92
TABLE 96 LATIN AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 93
TABLE 97 LATIN AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 93
TABLE 98 LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 93
TABLE 99 BRAZIL: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 94
TABLE 100 BRAZIL: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 94
TABLE 101 BRAZIL: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 94
TABLE 102 MEXICO: GAMIFICATION MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 95
TABLE 103 MEXICO: GAMIFICATION MARKET SIZE, BY DEPLOYMENT 2018–2025 (USD MILLION) 95
TABLE 104 MEXICO: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 96