Table of Content

Table of Contents

Executive Summary
Key Findings
Key Findings (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Trends to Watch

Market Overview
Research Scope
Pay TV Distribution Channel in the United States
Digital Media Value Chain
Market Segments Covered in the Study
Market Definitions
Market Terminology
Market Terminology (continued)
Market Terminology (continued)
The US Television Market Landscape
Leading Ecosystem Participants
Pay TV Penetration Overview
Key Questions this Study will Answer

Drivers and Restraints—Total US Pay TV Market
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)

Forecasts—The US Pay TV Market
Forecast Assumptions
Subscriber Forecast
Subscriber Forecast Discussion
Revenue Forecast
Revenue Forecast Discussion
ARPU Forecast
ARPU Forecast Discussion
ARPU Forecast Discussion (continued)
Subscriber Forecast by Segment
Percent Subscriber Forecast by Segment
Revenue Forecast by Segment
Percent Revenue Forecast by Segment

Trends—The US Pay TV Market
Focus on the Internet Business Line
Rise of the Smart TV
TV Everywhere
Targeted Advertising
Connected Home
Connected Home (continued)
Cloud DVR
Cloud DVR (continued)

Market Share and Competitive Analysis—The US Pay TV Market
Subscriber Market Share
Subscriber Market Share Analysis
Subscriber Market Share Analysis (continued)
Subscriber Market Share Analysis (continued)
Competitive Environment

Growth Opportunities and Companies to Action
Growth Opportunity 1—Broadband Services
Growth Opportunity 2—Targeted Advertising
Growth Opportunity 3—OTT Services
Growth Opportunity 4—Advanced Services
Strategic Imperatives for Success and Growth

Cable TV Segment
Segment Breakdown
Market Engineering Measurements
Subscriber Forecast
Revenue Forecast
Subscriber Market Share

Satellite TV Segment
Segment Breakdown
Market Engineering Measurements
Subscriber Forecast
Revenue Forecast
Subscriber Market Share

IPTV Segment
Segment Breakdown
Market Engineering Measurements
Subscriber Forecast
Revenue Forecast
Subscriber Market Share

The Last Word
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer

Appendix
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
List of Exhibits
List of Exhibits (continued)