Table of Content

Surface Care in North Macedonia
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Task-specific products show sparkling results
Demographic and business dynamics underpin surface care growth
Modern trade outlets and dynamic NPD attract the crowds
COMPETITIVE LANDSCAPE
SC Johnson is the resilient sales leader
Ajax propels Colgate-Palmolive to second, while Alkaloid pushes its eco credentials
Local players tend to struggle though private label has breached the surface
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care appears resilient amid recovering economy and political division
Consumers actively look for an easier home life
Internationals take care of most of home care
Modern channels continue to consolidate
Slight sales improvement projected, but maturity an increasing challenge
MARKET INDICATORS
Table 9 Households 2014-2019
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2014-2019
Table 11 Sales of Home Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Home Care: % Value 2015-2019
Table 13 LBN Brand Shares of Home Care: % Value 2016-2019
Table 14 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 15 Distribution of Home Care by Format: % Value 2014-2019
Table 16 Distribution of Home Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Home Care by Category: Value 2019-2024
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources