Table of Content

Premium and Luxury Cars in Turkey
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Growth decreases as the exchange rate rises, making luxury cars more expensive for consumers
Luxury car models boost sales and interest in hybrid cars, while SUVs are a success in Turkey
Luxury car makers continue to expand their operations in Turkey
COMPETITIVE LANDSCAPE
Mercedes-Benz leads luxury cars, as the Mercedes Benz-E model performs well in 2019
New retail concepts are used to push awareness and value sales of luxury cars
Second-hand luxury cars continue to be a threat to the value sales and growth of luxury cars
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Despite a decline in growth, the increase in tourism, the rise of men’s apparel and the opening of new luxury stores, positively benefited luxury goods
The growing health and wellness trend, customisation and a desire for co-ordinated outfits shapes luxury offerings
Luxury car players led the landscape, as competitors launch limited-edition products to gain value share
Store-based retailing remains the dominant distribution channel, however, internet purchases are on the rise
Growth is predicted to increase over the forecast period, driven by women in the workforce and growth of luxury cars
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources