Table of Content

Premium and Luxury Cars in Taiwan
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Rising demand for SUVs offsets challenging economic environment
Growing focus on aspirational millennials and ultra-wealthy consumers
Rising environmental awareness boosting interest in electric vehicles
COMPETITIVE LANDSCAPE
Lexus closes gap thanks to affordable prices and reputation for safety
Rising environmental concerns fuel interest in electric vehicles
Rising demand continues to attract new luxury car players to Taiwan
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Luxury brands adjust offering in reaction to macroeconomic challenges
Falling demand among Chinese tourists impacts sales
Leading brands look to update offer while maintaining traditional appeal
Consumers continue to opt for traditional shopping experience and service
Targeting of younger and aspirational consumers to boost demand
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources