Table of Content

Premium and Luxury Cars in South Africa
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Economic woes keep sales plummeting in luxury cars
The wealthy are putting a plan B in place, threatening luxury sales further
Struggling performance likely to continue amid slow economic recovery
COMPETITIVE LANDSCAPE
Variety in car range and price keep the leaders in the driving seat
SUVs gain traction
The institutional channel also drives sales
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
EXECUTIVE SUMMARY
A challenging year for luxury goods as economic, competitive and consumer pressures intensify
Luxury goods loses its spark as prices are prioritised
Potential remains for high growth once economy fully recovers
The crowds still head for the multi-brand stores
Sales recovery is expected, while luxury will be redefined by modern lifestyle trends
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources